1. Why Ethics?
Ethics reinforce the importance of the role of all the members of the estate planning team as intermediaries and protectors, who look out for the overall best interests of the family unit in recommending a course of action.
Copyright 2011, The National Underwriter Company

2. Why Ethics? Ethics create standards by which conduct can be measured
Ethics serve as a way to acknowledge an obligation to society, to the professional group, and to the client
Ethics assure the profession will be governed by high standards
Ethics are a means of examining priorities and building a tradition on integrity
Ethics act as a limitation on power
Copyright 2011, The National Underwriter Company

3. Estate Planner Code of Ethics
Honesty
Competency
Representation
Diligence
Communication
Confidentiality
Fees
Conflict of Interest
Disclosure
Direct Contact
Courtesy
Public Regard
Mentoring
Copyright 2011, The National Underwriter Company