1. BUSINESS PLAN Company name Business plan
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2. Background information Summary Company Description Product / Service
BUSINESS PLAN
Content
Background information
Summary
Company Description
Product / Service
The market
Strategy and Implementation
Management Team
Financial Analysis
Content
Background information
Summary
Personal resources and goals
The product or service
The market
Sale and marketing plan
Management & organisation
Development of the business
Budgets
Financial requirements
Appendices

3. BUSINESS PLAN Personal Information Personal information
 This gives the viewer a feeling of who you are.
This first impression will affect the viewer throughout the presentation.
Personal information
Personal information
Name(s) of owner(s)
Address
Telephone
Date of birth
Education
Job experiences
Special Qualifications
Other relevant information
Name(s) of owner(s)
Address
Telephone
Date of birth
Education
Job experiences
Special Qualifications
Other relevant information

4. BUSINESS PLAN Personal Information Values and Visions
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Missions and Goals
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5. BUSINESS PLAN Summary Who are we
Briefly describe the business and highlight its purpose. It must contain the most important information from the business plan.
Write the summary last, but place it in the beginning of the plan
Who are we
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What do we produce/offer?
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Wich and how many customers?
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First year turnover
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First year profit?
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Funding needs?
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6. BUSINESS PLAN Summary Objectives Mission Success Factors Example text
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Mission
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Success Factors
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7. Business Plan highlights BUSINESS PLAN Highlights Example text
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Business Plan
highlights
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8. BUSINESS PLAN Company Description Ownership
Start-up Plan / Company History
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Ownership
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Facilities and Location(s)
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9. BUSINESS PLAN Product / Service Products / Lines / Services offered:1 2 3 4 5
Differences in products / Lines / Services compared to competitors 1 2 3 4 5
Purchase frequency/product life span 1 2 3 4 5

10. BUSINESS PLAN Product / Service Product / Service Example text
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Product / Service
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Example text
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11. BUSINESS PLAN The Market Market Market Trends
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Market Growth
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Market
Industry Analysis
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Main Competitors
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12. BUSINESS PLAN The Market The typical private customer Gender: Age:
Education:
Occupation:
Lifestyle/culture:
The typical business customer
Line of business:
Size/staff:
Age:
Geographical factors / limits
Domestic:
International:
Physical or online?
Assumed number of customers
Arguments and supportive facts:
Average amount spend per customer?
One or more items?

13. BUSINESS PLAN The Market Important competitiors
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Competitive parameters on the market
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Assesment of posibilities on the market
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14. BUSINESS PLAN The Market Market Segmentation
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Market Needs
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Industry Participants
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Distribution Patterns
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Buying Patterns
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15. BUSINESS PLAN The Market Market This is an example text.
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16. Strategy and Implementation
BUSINESS PLAN
Strategy and Implementation
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Management responsibilities
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17. Strategy and Implementation
BUSINESS PLAN
Strategy and Implementation
Business Plan
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18. Strategy and Implementation
BUSINESS PLAN
Strategy and Implementation
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19. Strategy and Implementation
BUSINESS PLAN
Strategy and Implementation
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2010
2011
2012
2013
2014
2015
2016
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20. BUSINESS PLAN Marketing Plan Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
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21. BUSINESS PLAN
Budget
Budget
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22. BUSINESS PLAN Management Team Example text
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23. BUSINESS PLAN Management Team Example text This is an example text.

24. BUSINESS PLAN Financial Analysis Initial Capital
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Total Funding Needs
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Investment
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Loan
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25. BUSINESS PLAN Financial Analysis Income Expence Budget
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Expence
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Budget
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Income
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Expence
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Income
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Expence
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