1. For your study: Methodology
What would it look like to test the same aim as one of the following?:
Self report
Naturalistic observation
All students are very pretty, dude.
Aim: keep the same
Sample: number, ethnicity, age, sampling method, etc…
Apparatus: Describe the environment, describe the questionnaire, describe…
Variables: IV and DV – What are you comparing? What are you measuring?
Procedure: Step by step
Data: Quant or Qual or both. What will it look like?

2. Methodology: Trade-offs
For each of the following discuss the effect of shifting methodology:
1. Ecological Validity
2. Ethics
3. Usefulness
4. Practicality
5. Reliability
6. Validity
7. Ethnocentric bias
8. Generalizability