1. TIAER Education Outreach and Marketing Proposal
Draft December 2016

2. TIAER Mission Statement
The mission of the Texas Institute for Applied Environmental Research at Tarleton State University is to address environmental challenges and affected socioeconomic conditions by: 1) providing science based data and analyses for elected officials, government agencies, community planners, and business leaders; 2) enhancing environmental literacy within the general public; and 3) engaging in the educational goals of Tarleton State University students and faculty.

3. Education and Outreach Purpose
To effectively distribute science based knowledge to the target audience and broader public in order to increase awareness and understanding of environmental research.

4. Education Outreach Some initial ideas Tradeshows Conferences Seminars
Online training
Tarleton Core Laboratory
Some initial ideas

5. Public Relations and Marketing Purpose
To build the brand and raise awareness of TIAER and Tarleton, and our value within the environmental arena.
TIAER

6. Social Media Will all link to our website Facebook Twitter YouTube
One of the most popular social media platforms, Facebook reaches all ages and demographics. Posting photos and links to the TIAER webpage is very simple and can get us a lot of recognition.
Twitter is more of a fast- paced media outlet with limitations on amount of text, but it is very popular among various groups and is a good way to get a story out quickly.
Promotional videos
Educational instruction
Seminars and meetings
More efficient updates and editing
Other sites link to these videos

7. Who is our Target Audience?
Tarleton State University Faculty and Staff
Tarleton State University Students
General Public and Off-Campus Collaborators
Watershed Stakeholders
Industry
Environmental organizations
Any interested person or group
Other universities and agencies
Texas Legislature and other Policy Makers

8. Other Marketing Methods
TIAER clothing & accessories
Printed materials and giveaways
Texan News and s…..Tarleton Today
On campus and portable signage
Others? Think about it and let us know…..

9. Obstacles and Challenges
Internet trolls and spammers….limit posts
Too many links and replications…use #
Updating tiaer & staff events…new intern
Planning any project should include strategies for marketing and outreach…let us know!
Obstacles and Challenges

10. Questions?
Leah Taylor
Next: TIAER Website