1. Sawaya Segalas & Co., LLC Preliminary Introductory Materials
February 2011
Sawaya Segalas & Co., LLC Preliminary Introductory Materials
IRI InfoScan (MULO+C data ending Oct 04, 2015)

2. Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
11.5%
Source: IRI Infoscan, Total US MULO+C , Data Ending Oct 04, 2015

3. Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
9.6%
Source: IRI Infoscan, Total US MULO+C , Data Ending Oct 04, 2015
*Units = Actual packages scanned

4. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 52 Week
Premium
Bottled Cat
% Unit Growth
45.4%
14.8%
17.1%
8.6%
13.8%
6.2%
4.8%
(6.2%)
(5.8%)
(1.7%)
Source: IRI Infoscan, Total US MULO+C , Data Ending Oct 04, 2015
*Units = Actual packages scanned

5. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 12 Week
Premium
Bottled Cat
% Unit Growth
44.4%
15.2%
19.0%
14.5%
12.8%
17.4%
5.9%
5.1%
7.6%
(36.2%)
Source: IRI Infoscan, Total US MULO+C , Data Ending Oct 04, 2015
*Units = Actual packages scanned

6. Voss Dollar Sales ($MM) Trends
Strictly Confidential
Voss Dollar Sales ($MM) Trends
Dollar Sales – Moving Annual Total by Month
Source: IRI Infoscan, Total US MULO+C, Data Ending Oct 04, 2015

7. Voss Unit* Sales (MM) Trends
Strictly Confidential
Voss Unit* Sales (MM) Trends
Unit Sales - Moving Annual Total by Month
Source: IRI Infoscan, Total US MULO+C, Data Ending Oct 04, 2015
*Units = Actual packages scanned

8. Voss Dollars & % Chg YA by Region (L-12 & L-52, MULO+C)
Strictly Confidential
Voss Dollars & % Chg YA by Region (L-12 & L-52, MULO+C)
Latest 12 Weeks
Latest 52 Weeks
Dollar Sales
Dollar Sales % Chg YA
Values are in Millions
Source: IRI Infoscan, Data Ending Oct 04, 2015

9. Voss ACV Weighted Distribution (%) by Region (L-4, MULO+C)
Strictly Confidential
Voss ACV Weighted Distribution (%) by Region (L-4, MULO+C)
Source: IRI Infoscan, Total US MULO+C , Data Ending Oct 04, 2015

10. Voss PDI & Dollar Share by Region (L-4, MULO+C)
Strictly Confidential
Voss PDI & Dollar Share by Region (L-4, MULO+C)
West
Plains
Great Lakes
Northeast
TTL Premium:
116.8
Unsweetened Sparkling:
92.5
TTL Voss:
137.2
Voss Share of Premium:
2.2%
TTL Premium:
72.9
Unsweetened Sparkling:
117.6
TTL Voss:
62.1
Voss Share of Premium:
1.6%
TTL Premium:
75.3
Unsweetened Sparkling:
90.8
TTL Voss:
77.2
Voss Share of Premium:
2.1%
TTL Premium:
84.0
Unsweetened Sparkling:
131.7
TTL Voss:
98.9
Voss Share of Premium:
2.2%
California
South Central
Southeast
Mid South
TTL Premium:
83.6
Unsweetened Sparkling:
69.3
TTL Voss:
105.5
Voss Share of Premium:
2.3%
TTL Premium:
143.5
Unsweetened Sparkling:
104.1
TTL Voss:
147.3
Voss Share of Premium:
2.0%
TTL Premium:
106.3
Unsweetened Sparkling:
57.6
TTL Voss:
64.5
Voss Share of Premium:
1.1%
TTL Premium:
118.3
Unsweetened Sparkling:
127.9
TTL Voss:
99.8
Voss Share of Premium:
1.7%
PDI =
(Volume Sales in a Geography / Population of the Geography)
(Volume Sales in Total US / Total US Population)
Source: IRI Infoscan, Data Ending Oct 04, 2015
Copyright © Information Resources, Inc., Confidential and proprietary

11. Premium Water v. Voss: Base Sales Diagnostics (L-52, MULO+C)
Total PREMIUM Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
Strictly Confidential
$2,392.6M
14.7%
+$307.4M
15.9%
+$304.6M
$2,221.3M
23.5
+1.1
+$0.03
$1.14
99.5
+0.0
99.6
VOSS Total Dollar Sales
$44.7M
53.8%
+$15.6M
53.9%
+$14.5M
$41.4M
1.7
+0.1
$1.76
42.9
+7.1
44.9
+7.2
45.4
+7.0
Premium Water v. Voss: Base Sales Diagnostics (L-52, MULO+C) 11
Source: IRI Infoscan, Total US MULO+C Data Ending Oct 04, 2015

12. Premium Water v. Voss: Incremental Sales Diagnostics (L-52, MULO+C)
Strictly Confidential
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, MULO+C)
Total PREMIUM Dollar Sales
Total VOSS Dollar Sales
$2,392.6M
14.7%
+$307.4M
$44.7M
53.8%
+$15.6M
Incr $ Sales
Incr $ Sales
$171.3M
1.7%
+$2.8M
$3.3M
52.1%
+$1.1M
Weeks of Support
Lifts
Weeks of Support
Lifts 42
+1.6
158.9
+15.3 5
+0.9
108.3
+7.2
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
Promo Price Per Vol
Promo Price Per Vol
$0.93
+$0.03
$1.43
+$0.01
81.4
+7.9
124.1
+11.7
127.9
+3.8
229.9
+26.1
88.4
+22.7
106.5
+20.0
105.2
+7.4
136.9
+5.7 12
Source: IRI Infoscan, Total US MULO+C , Data Ending Oct 04, 2015

13. Voss Dollar Sales per Point of Distribution (L-12, MULO+C)
Strictly Confidential
Voss Dollar Sales per Point of Distribution (L-12, MULO+C)
Dollar Sales per Point of Distribution*
= Plastic/PET SKU
= Glass SKU
$86,329
$28,767
* Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs
Dollar values in thousands
Source: IRI Infoscan, Total US MULO+C Data Ending Oct 04, 2015

14. Voss Average Price per Unit (MULO+C)
Strictly Confidential
Voss Average Price per Unit (MULO+C)
= Plastic/PET SKU
Still Water SKUs
Sparkling Water SKUs
= Glass SKU
L-52
L-24
L-12
L-4
Source: IRI Infoscan, Total US MULO+C Data Ending Oct 04, 2015

15. Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
Strictly Confidential
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
L-52 Total U.S. Water Average Price per Volume (500ml) (1)
= Voss Premium Index
195
176
171
171
163
157
149
144
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US MULO+C Data Ending Oct 04, 2015

16. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-52, MULO+C)
CHG vs YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glaceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.03
$0.02
-$0.02
$0.01
-$0.17
$0.04
Promo Price/Vol
-$0.05
$0.00
-$0.19
$0.07
-$0.00
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US MULO+C Data Ending Oct 04, 2015

17. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-12, MULO+C)
CHG vs YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glaceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.04
-$0.04
-$0.01
$0.02
$0.00
-$0.21
$0.03
$0.10
Promo Price/Vol
-$0.05
$0.01
-$0.03
-$0.20
-$0.00
$0.13
(1) One unit of volume represents Oz. 17
Source: IRI Infoscan, Total US MULO+C Data Ending Oct 04, 2015

18. Volume by Price Threshold: Premium Brands (L-52, MULO+C)
Strictly Confidential
Volume by Price Threshold: Premium Brands (L-52, MULO+C)
$1.17/500ml or $8.85/128oz*
*Mean price point among all Premium Brands listed
Values are in Millions, Volume Equivalency = 500ml 18
Source: IRI Infoscan, Total US MULO+C , Data Ending Oct 04, 2015

19. APPENDIX: DATA DETAIL

20. Voss Retail Dollar Sales by SKU (MULO+C)
Strictly Confidential
Voss Retail Dollar Sales by SKU (MULO+C)
Dollar Sales of Voss by SKU (% Growth vs. YAG Period)
DOLLAR
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
$298,103
20.9%
$178,957
23.5%
$53,474
-29.8%
$15,649
-50.3%
500ml
$20,263,920
42.2%
$11,768,569
41.9%
$5,877,165
40.5%
$1,688,363
33.1%
850ml
$11,732,171
76.1%
$7,407,079
89.6%
$3,642,648
78.6%
$1,086,070
91.5% 12
$148,359
-6.5%
$6,849
-95.7%
$3,288
-97.9%
$602
-99.2% 24
$4,816
733.0%
$2,557
2113.2%
$1,480
2207.6%
$851 %
VOSS STILL – Plastic 6
$1,404,252
$792,429
67.0%
$477,892
84.7%
$191,274
139.8%
Still - Glass
VOSS STILL - Glass
375ml
$871,081
42.8%
$494,013
45.8%
$261,663
54.8%
$65,768
38.5% 4
$460,339
30.4%
$213,330
9.2%
$104,773
5.1%
$35,816
6.5%
$430,296
0.0%
$377,263
$154,203
$47,556
800ml
$5,281,987
41.2%
$2,917,235
40.1%
$1,549,726
$489,862
44.9% 2
$83,921
42.9%
$30,787
196.4%
$11,008
136.2%
$3,109
128.8%
$522,972 %
$122,577
$12,916 $1
Voss Still Total
$41,502,293
$24,311,700
55.8%
$12,150,247
50.9%
$3,624,931
48.4%
Sparkling
VOSS SPARKLING - Glass
$431,588
63.1%
$268,982
83.2%
$136,784
87.4%
$35,033
57.1%
$233,461
16.2%
$108,588
5.3%
$51,906
2.5%
$16,723
-4.7%
$2,504,170
42.3%
$1,319,401
39.3%
$669,987
37.0%
$212,556
35.0%
$57,442
38.9%
$15,342
74.1%
$6,055
55.4%
$1,761
63.8%
Voss Sparkling Total
$3,226,661
42.5%
$1,712,313
$864,733
40.6%
$266,073
34.1%
Total Voss
$44,728,955
53.8%
$26,024,012
$13,014,979
50.2%
$3,891,004
47.3%
Source: IRI Infoscan, Total US MULO+C Data Ending Oct 04, 2015

21. Voss Retail Volume Sales by SKU (MULO+C)
Strictly Confidential
Voss Retail Volume Sales by SKU (MULO+C)
Volume Sales of Voss by SKU (% Growth vs. YAG Period)
VOLUME
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
147,510
41.0%
91,845
48.9%
24,595
-24.3%
6,744
-50.2%
500ml
12,013,861
38.6%
6,966,938
38.7%
3,484,939
38.2%
972,329
29.3%
850ml
7,154,876
66.6%
4,446,090
77.1%
2,177,952
68.0%
656,412
82.6% 12
134,732
7.0%
4,692
-96.3%
2,055
-98.4%
428
-99.3% 24
10,212
9.6%
6,642
211.7%
4,683
283.5%
2,360
1836.3%
VOSS STILL – Plastic 6
921,950
92.2%
528,320
71.7%
324,111
93.8%
133,546
159.6%
Still - Glass
VOSS STILL - Glass
375ml
305,292
39.2%
173,065
42.4%
92,871
54.2%
23,245
38.9% 4
211,950
26.4%
97,873
4.4%
47,398
2.7%
16,675
12.9%
272,647
0.0%
240,768
94,511
28,967
800ml
2,992,082
44.5%
1,630,522
42.3%
857,895
46.0%
270,117
44.6% 2
58,590
36.3%
22,024
272.9%
7,629
202.0%
2,052
180.9%
434,446 %
125,341
29,400 19
Voss Still Total
24,658,234
52.4%
14,334,172
52.5%
7,148,047
47.6%
2,112,902
45.2%
Sparkling
VOSS SPARKLING - Glass
151,854
53.7%
92,295
68.8%
46,623
69.6%
11,702
39.1%
116,415
18.2%
52,634
2.6%
24,840
0.1%
8,161
2.0%
1,403,025
44.8%
735,390
371,359
36.6%
116,319
32.6%
36,758
23.8%
8,980
76.4%
3,612
72.3%
1,080
86.5%
Voss Sparkling Total
1,708,053
42.9%
889,299
40.8%
446,433
37.1%
137,262
31.1%
Total Voss
26,366,288
51.7%
15,223,471
51.8%
7,594,480
47.0%
2,250,165
44.3%
One unit of volume represents l. oz.
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US MULO+C Data Ending Oct 04, 2015

22. Voss Glass SKUs v. Competitor SKUs (L-12, MULO+C)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-12, MULO+C)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12
$12,916
29,400
1,528
$0.44
$8.45
0.22
$168
375 ml 1
$261,663
92,871
123,659
$2.82
$2.12
2.00
$50,893 4
$104,773
47,398
15,774
$2.21
$6.64
2.15
$7,679
San Pellegrino
750 ml
$250,778
367,764
20,480
$0.68
$12.25
0.06
$12,485
800 ml 2
$11,008
7,629
2,388
$1.44
$4.61
0.28
$6,381
$1,549,726
857,895
535,267
$1.81
$2.90
27.66
$36,089
Sparkling - Glass
Perrier
200 ml 6
$100,425
47,550
19,851
$2.11
$5.06
1.23
$15,759
*Can
250 ml 10
$4,320,204
3,851,055
770,479
$1.12
$5.61
49.42
$18,075
$3,758,628
3,265,523
653,332
$1.15
$5.75
35.99
$15,865
$96,447
56,848
113,770
$1.70
$0.85
16.02
$39,788
$2,573,196
1,569,884
523,503
$1.64
$4.92
38.21
$30,327
$522,592
404,670
153,419
$1.29
$3.41
10.29
$8,908
$1,079,636
519,711
788,135
$2.08
$1.37
7.03
$53,249 24
$3,539,559
3,848,335
243,141
$0.92
$14.56
3.44
$3,974
$1,768,116
1,356,311
514,207
$1.30
$3.44
22.17
$41,977
$136,784
46,623
62,086
$2.93
$2.20
1.30
$31,726
$51,906
24,840
8,266
$2.09
$6.28
1.53
$5,486
$1,676,142
1,467,178
980,241
$1.14
$1.71
24.53
$40,372
$2,346,079
2,047,298
1,367,826
$1.72
43.08
$59,261
$571,154
432,833
164,096
$1.32
$3.48
11.39
$9,423
$4,768,732
3,937,365
2,630,605
$1.21
50.06
$98,097
$6,508,849
5,646,365
3,772,410
$1.73
51.29
$80,349
$2,564,904
3,551,368
197,768
$0.72
$12.97
5.33
$32,058 15
$201,116
259,536
11,563
$0.77
$17.39
0.90
$34,429
$6,055
3,612
1,131
$1.68
$5.36
0.18
$5,219
$669,987
371,359
231,702
$1.80
$2.89
21.50
$34,049
1000 ml
$230,903
195,241
97,647
$1.18
$2.36
2.45
$28,220
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US MULO+C Data Ending Oct 04, 2015
*Units = Actual packages scanned

23. Voss Glass SKUs v. Competitor SKUs (L-52, MULO+C)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-52, MULO+C)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12
$522,972
434,446
22,587
$1.20
$23.15
0.94
$6,483
375 ml 1
$871,081
305,292
406,501
$2.85
$2.14
3.00
$110,063 4
$460,339
211,950
70,536
$2.17
$6.53
2.72
$76,249
San Pellegrino
750 ml
$1,669,508
2,385,872
132,864
$0.70
$12.57
0.13
$36,913
800 ml 2
$83,921
58,590
18,343
$1.43
$4.58
0.92
$16,224
$5,281,987
2,992,082
1,866,849
$1.77
$2.83
31.66
$87,824
Sparkling - Glass
Perrier
200 ml 6
$514,706
232,919
97,236
$2.21
$5.29
1.58
$75,160
*Can
250 ml 10
$15,578,241
13,747,242
2,750,405
$1.13
$5.66
52.80
$67,188
$13,680,308
11,742,095
2,349,236
$1.17
$5.82
38.72
$59,027
$500,877
298,439
597,267
$1.68
$0.84
25.80
$82,199
$10,736,915
6,614,848
2,205,828
$1.62
$4.87
42.31
$103,821
$2,220,475
1,744,440
661,355
$1.27
$3.36
11.13
$36,786
$3,960,311
1,929,532
2,926,109
$2.05
$1.35
8.79
$123,408 24
$7,215,555
7,834,833
495,012
$0.92
$14.58
3.48
$7,085
$7,264,328
5,557,767
2,107,069
$1.31
$3.45
27.11
$87,151
$431,588
151,854
202,203
$2.84
$2.13
1.68
$62,134
$233,461
116,415
38,742
$2.01
$6.03
2.21
$17,398
$6,648,202
5,872,538
3,923,519
$1.69
25.41
$124,964
$9,338,374
8,403,485
5,614,477
$1.11
$1.66
45.19
$178,943
$2,588,056
1,997,027
757,116
$1.30
$3.42
14.41
$32,722
$17,557,222
14,766,238
9,865,515
$1.19
$1.78
52.04
$298,153
$27,653,400
24,533,756
16,391,321
53.78
$280,912
$10,739,831
14,090,468
784,667
$0.76
$13.69
7.01
$69,580 15
$1,268,107
1,563,805
69,670
$0.81
$18.20
1.98
$102,670
$57,442
36,758
11,508
$1.56
$4.99
0.86
$10,653
$2,504,170
1,403,025
875,389
$2.86
24.99
$61,822
1000 ml
$989,229
829,840
415,033
$2.38
$91,025
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US MULO+C Data Ending Oct 04, 2015
*Units = Actual packages scanned

24. Voss Plastic SKUs v. Competitor SKUs (L-12, MULO+C)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-12, MULO+C)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$692,586
554,958
139,623
$1.25
$4.96
8.10
$13,679
Fiji 1
$238,807
143,671
217,625
$1.66
$1.10
3.25
$20,253
$3,098,409
2,265,857
572,581
$1.37
$5.41
29.83
$25,338
Voss
$53,474
24,595
37,298
$2.17
$1.43
0.55
$21,443
$477,892
324,111
81,544
$1.47
$5.86
7.06
$27,492 12
$3,288
2,055
259
$1.60
$12.68
0.07
$77
500 ml
$2,657,289
1,810,951
1,812,130
20.72
$23,808
$2,308,536
2,108,040
351,480
$6.57
27.76
$20,434 24
$204,611
250,840
10,456
$0.82
$19.57
0.50
$31,287
$18,264,970
11,810,002
11,817,690
$1.55
50.98
$57,604
$1,251,451
1,478,875
61,644
$0.85
$20.30
2.43
$37,827
$9,460,517
9,116,555
1,520,031
$1.04
$6.22
59.04
$40,476
$5,877,165
3,484,939
3,487,208
$1.69
21.51
$52,509
$1,480
4,683
195
$0.32
$7.58
0.05
$12,387
750 ml
$680,654
651,217
435,086
$1.05
$1.56
7.31
$44,617
850 ml
$3,642,648
2,177,952
1,283,126
$1.67
$2.84
18.73
$56,298
1000 ml
$10,588,603
9,321,263
4,661,900
$1.14
$2.27
57.11
$69,752
$6,224,973
7,990,366
666,129
$0.78
$9.34
46.65
$31,035
$751,502
1,335,399
55,664
$0.56
$13.50
1.47
$14,879
$87,843
89,811
7,487
$0.98
$11.73
0.47
$102,523
$35,142,788
28,302,906
14,155,304
$1.24
$2.48
76.24
$100,869
$3,926,026
4,082,718
340,362
$0.96
$11.53
32.19
$26,793
1500 ml
$2,096,855
2,587,518
862,850
$0.81
$2.43
20.15
$49,082
$8,265,723
9,343,624
3,115,782
$0.88
$2.65
52.87
$74,480
Sparkling - Plastic
Perrier
$9,588,689
6,273,774
6,277,858
$1.53
39.21
$45,907
$4,277,130
5,374,531
896,112
$0.80
$4.77
46.78
$20,137
$2,705,950
1,734,852
1,735,982
4.65
$34,368
$1,416,347
889,300
889,879
$1.59
3.69
$29,478
$1,833,133
2,523,304
105,180
$0.73
$17.43
3.45
$118,696
San Pellegrino
$76,946
88,650
7,390
$0.87
$10.41
3.23
$49
$1,919,307
1,203,252
1,204,035
10.82
$38,221
$4,727,013
5,005,587
417,298
$0.94
$11.33
27.81
$35,935
$1,579,732
2,022,443
84,302
$18.74
4.49
$41,093
$2,084,860
2,302,995
1,151,811
$0.91
$1.81
31.18
$17,762
$1,281,729
1,507,237
753,824
$1.70
24.02
$8,948
$6,624,989
7,434,042
3,718,033
$0.89
$1.78
37.01
$93,787
*Units = Actual packages scanned
Source: IRI Infoscan, Total US MULO+C Data Ending Oct 04, 2015
Volume Equivalency = 500ml

25. Voss Plastic SKUs v. Competitor SKUs (L-52, MULO+C)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-52, MULO+C)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$2,517,340
1,723,251
433,557
$1.46
$5.81
9.68
$42,715
Fiji 1
$889,581
542,547
821,822
$1.64
$1.08
7.97
$29,969
$13,347,265
9,689,946
2,448,643
$1.38
$5.45
39.12
$83,663
Voss
$298,103
147,510
223,697
$2.02
$1.33
0.80
$82,476
$1,404,252
921,950
231,955
$1.52
$6.05
7.95
$50,639 12
$148,359
134,732
16,999
$1.10
$8.73
0.93
$4,127
500 ml
$9,561,038
6,445,308
6,449,504
$1.48
25.94
$57,712
$8,551,562
7,987,816
1,331,833
$1.07
$6.42
30.54
$61,783 24
$1,174,717
1,414,988
58,981
$0.83
$19.92
1.32
$55,513
$64,021,651
41,655,980
41,683,100
$1.54
64.32
$173,323
$3,444,452
3,944,188
164,407
$0.87
$20.95
2.86
$102,828
$36,707,624
34,582,057
5,765,973
$1.06
$6.37
62.52
$153,570
$20,263,920
12,013,861
12,021,683
$1.69
24.15
$157,401
$4,816
10,212
426
$0.47
$11.31
0.07
$17,816
750 ml
$1,746,009
1,863,138
1,244,787
$0.94
$1.40
7.78
$76,807
850 ml
$11,732,171
7,154,876
4,215,247
$2.78
20.20
$143,768
1000 ml
$42,261,090
37,598,763
18,804,498
$1.12
$2.25
62.64
$231,664
$22,981,018
29,509,635
2,460,116
$0.78
$9.34
49.45
$116,601
$2,033,418
3,607,032
150,353
$0.56
$13.52
2.01
$28,515
$313,108
280,540
23,388
$13.39
0.77
$237,619
$126,073,177
103,082,949
51,555,502
$1.22
$2.45
78.65
$333,484
$16,019,985
17,001,000
1,417,314
$11.30
39.38
$92,386
1500 ml
$8,810,004
10,639,581
3,547,940
$2.48
23.05
$125,911
$30,520,700
35,627,054
11,880,416
$0.86
$2.57
57.27
$218,089
Sparkling - Plastic
Perrier
$33,192,399
21,679,760
21,693,874
$1.53
44.32
$136,524
$14,988,454
18,014,716
3,003,649
$4.99
48.24
$70,735
$9,912,596
6,451,720
6,455,920
5.36
$96,801
$4,237,715
2,670,620
2,672,359
$1.59
4.21
$67,456
$6,752,076
9,176,243
382,496
$0.74
$17.65
3.95
$161,017
San Pellegrino
$308,191
353,686
29,486
$10.45
3.66
$175
$6,689,927
4,267,785
4,270,564
$1.57
16.65
$96,442
$18,198,367
19,400,323
1,617,338
$11.25
30.14
$129,630
$6,767,376
8,503,897
354,470
$0.80
$19.09
5.23
$141,809
$8,353,723
9,508,664
4,755,626
$0.88
$1.76
33.48
$67,776
$5,623,317
6,708,706
3,355,266
$0.84
$1.68
26.58
$36,852
$27,175,496
31,085,527
15,546,994
$1.75
38.44
$286,293
*Units = Actual packages scanned
Source: IRI Infoscan, Total US MULO+C Data Ending Oct 04, 2015
Volume Equivalency = 500ml

26. Voss Competitor Summary (L-52, MULO+C)
Strictly Confidential
Voss Competitor Summary (L-52, MULO+C)
Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
$759,597,998
19.4%
$424,026,673
17.6%
$216,605,985
18.8%
$64,810,213
19.1%
Fiji
$293,606,329
16.6%
$154,016,559
12.5%
$80,331,838
16.1%
$26,649,626
31.1%
Perrier
$197,437,161
13.1%
$104,729,306
16.4%
$54,005,897
21.2%
$17,147,297
21.6%
San Pellegrino
$113,186,525
10.3%
$55,390,674
8.9%
$27,499,165
7.2%
$8,554,793
3.9%
Evian
$99,512,121
5.1%
$50,737,782
11.6%
$26,257,126
25.2%
$7,726,895
1.0%
Voss
$44,733,646
53.8%
$26,028,027
54.8%
$13,017,292
50.2%
$3,891,045
47.3%
Resource
$18,915,546
2.5%
$7,845,943
(28.6%)
$3,724,298
(36.5%)
$1,084,928
(45.3%)
Essentia
$14,124,325
133.8%
$8,928,814
140.5%
$4,876,493
136.4%
$1,509,186
116.5%
Aqua Hydrate
$11,795,361
58.8%
$7,085,797
46.1%
$3,608,058
41.1%
$1,140,418
53.7%
Eternal
$9,345,325
45.6%
$5,050,192
47.1%
$2,601,773
47.7%
$825,425
38.0%
Icelandic Glacial
$5,020,372
5.3%
$2,755,482
17.0%
$1,325,626
$404,041
11.2%
Acqua Panna
$4,864,783
0.7%
$2,414,531
$1,219,005
6.7%
$395,800
8.1%
Gerolsteiner
$3,829,073
17.9%
$1,903,579
22.4%
$996,248
20.3%
$313,283
10.7%
Volvic
$2,414,680
(2.8%)
$1,153,467
(6.1%)
$571,970
(7.2%)
$167,176
(17.2%)
Metromint
$2,232,960
(27.5%)
$1,131,651
(24.9%)
$585,446
(18.2%)
$184,727
(11.8%)
Saratoga
$1,648,454
10.8%
$849,271
0.4%
$452,626
(1.2%)
$129,670
(3.0%)
Penta
$1,472,165
8.0%
$723,287
9.7%
$362,666
5.9%
$112,062
(2.0%)
Mountain Valley Spring Water
$1,106,967
97.6%
$722,898
99.6%
$358,211
77.5%
$104,051
72.3%
Jana
$722,068
2.7%
$329,934
(12.7%)
$154,877
(23.1%)
$43,935
(27.9%)
Appolinaris
$201,031
(80.9%)
$37,213
(92.3%)
$12,484
(94.6%)
$3,274
(95.0%)
Kiwaii
$144,328
(52.0%)
$74,950
(40.9%)
$31,883
(47.5%)
$9,972
(35.6%)
Ferrarelle
$139,337
276.0%
$72,284
215.6%
$32,668
160.8%
$9,485
53.3%
Source: IRI Infoscan, Total US MULO+C , Data Ending Oct 04, 2015

27. Voss Competitor Summary (L-52, MULO+C)
Strictly Confidential
Voss Competitor Summary (L-52, MULO+C)
Volume Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
787,412,526
16.4%
436,055,986
14.6%
220,762,131
15.3%
66,354,774
17.0%
Fiji
248,969,743
15.2%
128,260,069
9.8%
67,109,959
13.9%
22,461,083
27.5%
Perrier
173,377,838
12.1%
91,069,749
16.5%
47,138,056
22.4%
14,769,106
20.8%
San Pellegrino
114,352,757
9.6%
55,549,961
8.7%
27,539,204
7.0%
8,619,452
2.9%
Evian
100,296,370
6.7%
51,190,924
16.9%
26,587,096
30.5%
8,004,117
8.8%
Voss
26,368,577
51.7%
15,225,407
51.8%
7,595,587
47.0%
2,250,186
44.3%
Resource
21,789,194
(2.4%)
9,469,113
(28.0%)
4,504,469
(35.4%)
1,306,542
(42.2%)
Essentia
16,690,125
113.8%
10,272,012
112.5%
5,565,570
109.4%
1,734,351
98.5%
Eternal
14,504,963
48.4%
8,060,465
54.1%
3,989,098
48.7%
1,218,017
33.8%
Aqua Hydrate
11,125,468
56.7%
6,700,159
46.7%
3,384,166
40.3%
1,077,689
57.7%
Acqua Panna
4,672,918
(0.6%)
2,301,932
5.4%
1,167,010
7.6%
382,830
10.3%
Icelandic Glacial
4,651,166
3.8%
2,540,793
13.1%
1,201,962
1.6%
372,185
0.3%
Gerolsteiner
3,596,004
11.8%
1,761,944
18.4%
914,739
279,215
2.4%
Volvic
2,599,297
(2.6%)
1,246,158
(5.6%)
619,529
(1.9%)
175,984
(14.4%)
Mountain Valley Spring Water
1,792,786
90.4%
1,171,671
92.5%
580,783
71.2%
168,432
66.0%
Saratoga
1,742,096
4.1%
898,342
(4.7%)
475,685
(6.8%)
136,260
Metromint
1,528,662
(29.8%)
793,389
(27.7%)
425,015
(18.5%)
137,523
(5.7%)
Penta
1,200,515
13.2%
596,654
14.7%
300,097
11.0%
88,101
(2.1%)
Jana
1,037,531
472,896
(7.7%)
216,769
(20.8%)
61,046
(23.0%)
Appolinaris
157,438
(82.4%)
26,711
(93.1%)
8,527
(95.4%)
2,209
(95.8%)
Kiwaii
136,882
(59.5%)
73,239
(44.9%)
30,926
(50.1%)
9,641
(35.1%)
Ferrarelle
122,101
292.4%
64,490
231.2%
28,248
151.4%
8,258
41.1%
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US MULO+C , Data Ending Oct 04, 2015