1. Marketing
Objective 2.03
Review Questions

2. Which of the following is an internal factor that might have an effect on a business's selling policies:
A. Customer wants
B. Materials shortage
C. Social issues
D. Research efforts

4. Which of the following is an appropriate characteristic for a firm's selling policies:
A. Open to interpretation
B. Based on the salesperson's status
C. Enforced with reasonable firmness
D. Not subject to change

6. What antitrust regulatory act would prevent a business from randomly offering discounts to whomever it
chose?
A. Federal Trade Commission Act
B. Discount Customer Act
C. Clayton Act
D. Robinson-Patman Act

8. Why would a business develop policies to limit the amount of money that salespeople could spend taking
customers to lunch or dinner?
A. To improve advertising
B. To expand entertainment
C. To increase salaries
D. To control expenses

10. What should a salesperson do when dealing with a customer who wants to return an unsatisfactory item?
A. Exchange the item
B. Refer the customer to the manufacturer
C. Consult the buyer
D. Follow the business's selling policies

12. What is an internal factor that affects the selling policies of a business?
A. Customer requests
B. Actions of competitors
C. Financial resources
D. Government legislation

14. What is an internal factor that affects the selling policies of a business?
A. Customer requests
B. Actions of competitors
C. Financial resources
D. Government legislation