1. Techniques do promote their products
Adidas
Techniques do promote their products

2. Celebrities
They use celebrities to get more people to see their products
Examples are:
Kanye west
Pharrell williams
Rita ora
Lionel Messi → Football
Selena Gomez for the more cheaper Label adidas Neo
And stella mccartney with her own collection (at the moment)
Also they are sponsoring fifa so most of the football players wear adidas shoes or clothes, so more people want have it like their „idol“

4. Major events
They sponsor major events to get more publicitie from all over the world
They were the top sponsor to the olympia games 2012 and had the most attention of all brands
They didn‘t just want to go out of the olympic games as a sports brand but also as a lifestyle brand for normal clothing and shoes

6. Products The question is how did adidas become so famous and modern
What strategie do they use except of celebrities ?
I looked this question up for one example how adidas gets all the attention that it has

7. Adidas Superstar
The adidas superstar are not new, they were actually made and sold in the 1970‘s
First just basketball players used them as a try
But today old fashion is modern again (not just from adidas)
It is so modern cause of the spreading in the hip hop area
Or because rap groups like run dmc wear them even with their own logo on it

8. Other information
Through shoes like adidas superstar new model like the “stan smith“ sneaker which is named after a famous tennis player (celebrities again)
Also they buy other companys like Reebook which is a similar Brand like adidas

9. Posters
They work with really good animations and let their posters look realistic like it would work together wsith where it is

10. Posters
They let their product look like you can do special things when you where adidas
Like being faster
Or more fit
Want to do more sports
Etc.