1. THE NEW IR WORLD
Credibility is being impacted by three core areas of investor uncertainty.
IR functions must change their actions in three ways in order to build credibility in this environment.
Credibility Levers
Root Cause Analysis of Investor Mistrust
Problem:
It has become more difficult to value companies in these volatile times
Uncertainty around business model
Uncertainty around impact of internal and external factors
Uncertainty around execution of strategy
Solution #2:
Solution #1:
Solution #3:
Focusing on Key Business Drivers
Providing Scenario-Based Guidance
Expanding Communication Channels
© 2009 The Corporate Executive Board Company. All Rights Reserved.