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Published byLiana Grahame Modified over 10 years ago
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ECU Merchandising Summer Study Abroad May 15 – June 3, 2009 Our Time in China
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Five cities: Beijing, Xian, Shanghai, Hangzhou, and Suzhou. Our 20-day Journey
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Cultural and historical sites – Souvenir Merchandising Strategy Study – 4 Ps: product, price, placement, and promotion Great Wall, Forbidden City Terracotta Warrior Shanghai Museum tea farm, and more…
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Universities – Chinese student life and fashion programs Beijing University of Clothing and Technology & DongHua University
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Markets – Chinese consumers and Merchandising Malls, boutiques, and street market
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Republic & Co. High end specialty leather goods
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Company – Bestseller Fashion Group Ltd. – Danish Bestseller Group. Brands: ONLY, VERO MODA, JACK&JONES, SELECTED. Over 1600 concept stores in China Middle priced segment
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Furniture Factory - Xian small, private business. product by custom order.
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Company - Intertek One of the two largest testing labs for textile and apparel products in the world Located in Shanghai Clients – all over the world, including a lot of US companies.
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Factory - Haitian Small factory producing orders for Lacoste polo
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Factory and shop for tourism by Chinese government Pearl, Jade, Enamel, Silk, embroidery… Photos: silk factory/shop
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Silk Rug Demonstration and shop
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Company - Zhongwei Textiles
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Factory - Tianzhu: Produce knit silk garment for EU market e.g. Triumph brand for Germany
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Culture experience – Real Chinese Food
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Culture experience – Landscape & architecture
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Culture experience – the people
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Overall, this 20 day study abroad experience in China was a once in a lifetime opportunity that we are so happy to have been a part of. Not only did we have a lot of fun, we also learned a lot about Chinese culture and about how merchandising is important not only here at home, but all around the world.
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This was a journey every student should experience… Questions…?
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Thank You for looking through our journey in China!
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