1. Do Now
grammar exercise: choose the correct verb to complete the sentence and explain why it is correct.
“When Plato devised his ideal state, the system of weights and measures (was/were) based on the number 12 because it could be evenly divided in so many ways.”
descriptive writing exercise: below is a “telling” statement. Use descriptive language so that it becomes a “showing” statement.
“It’s nice outside.”

2. The art of persuasive language
Rhetoric
The art of persuasive language

3. REview With your table group review the following questions:
what is rhetoric?
how do advertisers use rhetoric?
5th Hour --- what are the three rhetorical appeals?

4. Ethos
the appeal to personal character, trustworthiness, and credibility
goal is to convince people you are someone worth listening to because people tend to believe people whom they respect or trust
examples:
“Trust me, I’m a doctor.”
celebrity or character endorsements
someone who “has been there”

6. listen for the appeal to ethos

7. Pathos The appeal to emotion
Goal is to elicit an emotional response of some kind
Can be negative: anger, suspicion, jealousy, fear, etc.
Can be positive: love, hope, inspiration, humor, etc.
Any kind of “aww” moment, heart-warming, touching
Nostalgia – things were better back in the “good ol days”

9. watch for the appeal to Pathos

10. Assignment
you and a partner need to find four commercials.
2 need to appeal primarily to Ethos
2 need to appeal primarily to Pathos
write down a summary of each commercial – what are they selling? what happens in the commercial? what are the key words or catch-phrases they use?
explain how these commercials show an appeal to ethos or pathos.