1. 3.01-C Technology in Product/Service Management

2. Applications of Technology in Marketing:
1. Point-of-Sale Systems
Scanners at cash registers, touch screens,
hand-held devices at checkout
2. Interactive Touch Screen Computer
Example: Kiosks

3. 3. Interactive TV helps marketers to develop a database of their uses
4. Customer Relationship Management
TV is like a computer- order movies, click on Ragu for recipes, order food
helps marketers to develop a database of their uses
see the customer’s reaction to products
testing Interactive TV for promotion
A customer can track an order.
business can track customer satisfaction

4. 5. Enterprise Resource Planning Systems
Software that allows all parts of the company’s management to be integrated

5. 6. Internet
Wi-Fi
Search Engines
E-commerce