Download presentation
Presentation is loading. Please wait.
1
Adding Value: Self-leadership and Teamwork
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
2
Learning Objectives The five sequential steps of self-leadership
The four levels of sales goals and explain their interrelationships Techniques for account classification The application of different territory routing techniques The usefulness of different types of selling technology and automation Increasing customer value through teamwork The six skills for building internal relationships and teams
3
Self-Leadership Guiding oneself to do the right things and do them well
4
10.1 Five Sequential Stages of Self-Leadership
5
10.1 Required Characteristics of Goals and Objectives
6
Types of Goals Personal Territory Account Sales call
7
10.2 Four Interdependent Levels of Salesperson Objectives
8
Territory Analysis Surveying an area to determine customers and prospects who are most likely to buy Sources used Business and trade directories Individual company Websites Professional association membership listings Commercial mailing list providers
9
Account Classification
Process of categorizing existing customers and prospects based on their potential as a customer Methods Single-factor analysis: Analyzes accounts based on a single factor Does not require statistical analysis Portfolio analysis: Analyzes accounts considering two factors simultaneously
10
10.5 Portfolio/Two-Factor Account Analysis and Selling Strategies
11
Scheduling activities to use it as a map for achieving objectives
Sales Planning Scheduling activities to use it as a map for achieving objectives Principles that maximize the effectiveness of sales plans Write down plans Keep plans current and flexible
12
Territory Routing Plans
Incorporate information developed in the territory analysis and account classification stage Helps minimize the encroachment of unproductive travel time Types - Straight line, cloverleaf, circular, leapfrog, and major city
13
10.2 Straight-Line Route Pattern
14
10.3 Cloverleaf Route Pattern
15
10.4 Circular Route Pattern
16
10.5 Leapfrog Route Pattern
17
10.6 Major-City Route Pattern
18
Selling Technology and Automation Tools
Mobile sales technologies Salesperson customer relationship management (CRM) Mobile salesperson CRM solutions Deal analytics Internet, intranet, and extranet High-tech sales support offices
19
Ethical Dilemma
20
Increasing Customer Value through Teamwork
Teamwork is being emphasized as the key to customer focus and sales performance Includes partnerships such as: Internal Sales and marketing Design and manufacturing Administrative support Shipping and transportation Customer service
21
Skills to be learnt by salespeople to build internal partnerships
Teamwork Skills Skills to be learnt by salespeople to build internal partnerships Will translate into increased sales and organizational performance Includes: Understanding the other individuals Attending to the little things Keeping commitments and clarifying expectations Showing personal integrity and apologizing sincerely for mistakes
22
10.7 Relationship of Optimized Solutions, Trust, and Cooperation
23
Key Terms Self-leadership Goals and objectives Personal goals
Territory goal Account goal Sales call goal Territory analysis Account classification Single-factor analysis Portfolio analysis Sales planning Straight-line routing plan Cloverleaf routing plan Circular routing plan Leapfrog routing plan Major city routing plan Selling technology and automation
24
Key Terms (continued) Mobile salesperson CRM solutions Deal analytics
External relationships Internal relationships Teamwork skills
25
Self-leadership is a critical requirement for success in any career
Summary Self-leadership is a critical requirement for success in any career Salespeople establish goals to maximize sales effectiveness Methods of classifying accounts Single-factor analysis and portfolio analysis Territory routing plans minimize backtracking and crisscrossing Teamwork is critical for maximizing customer focus and sales performance
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.