1. Tourism’s Impacts on MA
September, 2012

2. Todays topics
Tourist definition Visitation and Spending in MA 2011 Origins of domestic travelers to the Commonwealth What they do here, how they get here etc. International, Overseas and Canadian travelers Analysis of Canadian visitation to MA 2010 How does 2012 look so far

3. A tourist is one who stays overnight in paid accommodations or who travels 50 or more miles one way from their home

4. Visitation to Massachusetts

5. BIG NUMBERS…….

6. Tourism is several industries
Comparison of percentage of dollars spent

7. Employment Generated by Spending

8. Tax Revenue Generated by Spending

9. Domestic expenditures by MA Counties

10. State and Local Rooms’ taxes by County

11. Origins of Domestic Visitors, 2011

12. Primary Purpose of Trip

13. Activities

14. Transportation Mode

15. Household Incomes (mean) of MA Visitors

16. Comparing activities by Destination from Origin DMA

17. International Visitor origins, volume, market share

20. Canadian visitation to U.S. States

21. Canadian visitation to U.S. and MA

22. Where did they go????

23. What did they do????

24. Who were those guys………

25. How does MA look in CY2012

26. Massachusetts Lodging, CY2012 thru July

27. Rooms Revenue -28 day lag analysis%
June 1…September15
15 four week periods

28. The end……..
Go Celtics