1. Mission & Vision Statement
STRATEGY MAP
Version V16.26
Mission & Vision Statement
Strategic ambition
people & communities enabled & empowered to flourish
sustainable & diversified
fundraising & resource relationships
Dorcas is known for & specialized in
community based inclusive development
Finance
Market focus
Development
limited number of geographically clustered communities in focus countries
focus on Dorcas ToC approaches
Disaster response
focus on protection, MPC (multi purpose cash) & early recovery (LRRD =Linking Relief, Rehabilitation & Development)
outside Dorcas development regions only in cooperation with INGO partners
Institutional funds
increase d funds for development
increased funds raised in the field
develop (institutional) funding base in USA
Shops & Goods
increased number of shops
expand sales of goods through other channels
Private donors NL
regular donors: standardized campaigns & approaches
major donors: custom made approach
expand donor base in age group 20-55
Dorcas positioned as key player in development and Disaster Response
Promise to beneficiaries & partners
Significant contribution to poverty reduction & changing lives of poor and oppressed
Transparent & accountable reporting
Reliable partner with local presence & long term commitment
Contextualized & participative approach based on Dorcas ToC
Inclusive & non-discriminatory
Experience impact and different models of involvement in projects
Be good, be proud and show it
Promise to supporters
Acquire €30 million through fundraising, with €13 million designated for development projects
Define bandwidth of private and IF funding, reckoning with erratic nature of IF funding
Limit expenditure on organization to 24% of total income, 4,5% for field offices and 19,5% for HQ (including indirect project spending)
Processes & Organization
Dorcas “society level” approach is part of all interventions
Dorcas is an expert in community mobilisation and capacity development
Dorcas ToC approaches are developed, tested & implemented
Dorcas has well developed relationships & and good field capacity for IF
Clear communication of Dorcas ToC approaches
Strengthened relationships with supporters and sustained volunteer commitment
Improved visibility of Dorcas in Media
Report on change and impact
Communications through modern technologies
(from words to audio visuals)
Marcom supports the whole organisation with unified message & strategy
In Eastern Europe material support programmes are transformed to SLH and community safety nets
Fundraising & supporters
Programmes
Marcom and reporting
Effective cooperation and unified approaches in fundraising
Grow continuity reserve to €4 million, additionally to reserve for financing assets
PME system measuring change and impact in place
Good access to Dorcas’ knowledge & information
Organisation enables usage of innovative marcom & FR methods and technologies & development of innovative programme concepts
Culture & Employees
Shared values & Leadership
Well structured & functioning internal communication
flexible workforce to cope with variable workload
Well developed fundraising and marcom competencies & good knowledge of programmes
Effective & consistent internal planning & implementation under clear guidelines
Dorcas has stable leadership & safe & supportive working environment
Dorcas invites supporters to join Jesus’ commission to reach out to the poor and oppressed
Prayer has a central place in the organisation
Dorcas core values are guiding principles for everyone in the organisation
Innovation