2. 6.6m 2/6 4/6 DAY TRIPPERS SUPER DAY TRIPPERS 19.7m 37.9% 12.8%
MARKET SIZE
37.9%
12.8%
DAY TRIPPERS
SEGMENTATION
% OF GB POP
CREATING THE GROUPS
Visited in the last 12 months:
Museums
Galleries
Cathedrals & Castles
Zoos
Theme Parks
Other attractions
2/6
activities
4/6
activities
Source: GB TGI 2016
Base: All Adults 15+

3. Source: GB TGI 2016
Base: All Adults 15+

4. MEDIA CONSUMPTION Newspapers Radio Magazines Cinema Television
Outdoor Media
MNQ 1: Heaviest 20% of each media (excl. cinema)
Source: GB TGI 2016
Base: All Adults 15+

5. TOP MAGAZINES – By index
DAY TRIPPERS
SUPER DAY TRIPPERS
Period Living 222 T
Top Santé 208
Harper’s Bazaar 204
Livingetc 203
Horse & Hound 200
New Scientist 198
Perfect Wedding 197
25 Beautiful Homes 163
The National Trust Magazine 161
Essential Kitchen 493 T
Mixmag 395
Practical Boat Owner 387
Livingetc 381
220 Triathlon 380
Stuff 374
Homestyle 366
Time Out 362
Perfect Wedding 362
Source: GB TGI 2016
Base: All Adults 15+

6. 128 172 182 254 DAY TRIPPERS SUPER DAY TRIPPERS INDEX
OWN WEARABLE TECHNOLOGY
182
254
SPENT £30,000 OR MORE ON CURRENT CAR
Source: GB TGI 2016
Base: All Adults 15+