1. Passion Points
DAY TRIPPERS

2. The day trippers Segmentation
(AGREE WITH 2/6 STATEMENTS)
19.7m
37.9%
CREATING THE GROUPS
Visited in the last 12 months:
Museums
Galleries
Cathedrals & Castles
Zoos
Theme Parks
Other attractions
SUPER DAY TRIPPERS
(AGREE WITH 4/6 STATEMENTS)
6.6m
12.8%
MARKET SIZE
% OF GB POP
Source: GB TGI 2016
Base: All Adults 15+

3. Demographic profile
Source: GB TGI 2016
Base: All Adults 15+

4. MEDIA Consumption Newspapers Radio Magazines Cinema Television
Outdoor Media
Source: GB TGI 2016
Base: All Adults 15+

5. TOP MAGAZINES – By index
DAY TRIPPERS
SUPER DAY TRIPPERS
Period Living 222 T
Top Santé 208
Harper’s Bazaar 204
Livingetc 203
Horse & Hound 200
New Scientist 198
Perfect Wedding 197
25 Beautiful Homes 163
The National Trust Magazine 161
Essential Kitchen 493 T
Mixmag 395
Practical Boat Owner 387
Livingetc 381
220 Triathlon 380
Stuff 374
Homestyle 366
Time Out 362
Perfect Wedding 362
Source: GB TGI 2016
Base: All Adults 15+

6. ADVERTSING CATEGORIES
INDEX
DAY TRIPPERS
128
182
SUPER DAY TRIPPERS
172
254
OWN WEARABLE TECHNOLOGY
SPENT £200+ ON A CAMERA
Source: GB TGI 2016