2. Client Services Key Challenges & Observations
Sellers need more hands on deck to watch delivery and performance of campaigns
Digital Director not being utilized efficiently
No career path or guidance for advertising assistants
Ad Operations is weighed down by tasks that should fall under account management.
Client Services as the Solution
Improved process and coordination
Consistency across sales and amongst support staff
Transition some of the current Ad Operations responsibilities to the Client Services Department

3. What is Client Services?
Internal and external servicing.
Department acts as connectors to ensure everyone is working towards the same goal - smooth campaigns and happy clients.
Work with marketing to align grids with decks.
Provide layer of support in the office in order for sales to focus on selling instead of managing campaigns.
Align with Ad Operations to be translators of digital language to sellers and clients, finding resolutions for issues.
Client focused, to make them happy. Happy client = repeat business.

4. Client Services - Responsibilities
Director of Client Services
Oversees all proposals that go out door, ensuring accuracy
Kick off calls and constant attention to VIP clients - feel the love
Oversee quality control process to ensure all campaign launch on time, run smooth
Approve of added value and make goods.
Work with ad ops to understand industry changes and prep sellers for changes
Create sponsor packages and manage sponsorship calendars with marketing
Help plan and prep team for product changes and implications
Provide leadership with top line view of campaign metrics and highlights
Develop and maintain relationships externally
Account Manager
Manage campaigns/bigger projects from initiation to close
Work with project stakeholders to define scope, goals, budgets timelines
Provide schedule of tasks
Clearly communicate expectations to team members
Act as liaison between clients and sales
Obtain approvals for drafts and changes
Provide status reports throughout
Create recaps for client programs
Analytics analysis
Provides reco to ensure success
Reserves inventory
Proofread all materials
Custom campaign grids
Account Coordinator
New IOs, revisions, collect materials
Prep Account Executives for client meetings
Create go-live docs
Digital grids
Recaps at the end of all campaigns
Client relationship management, Insightly updates etc.
Assist in proposal writing under 10k
Collect all materials
Fact check ads
Execute mailings
Assist marketing with event execution

5. Client Services
Media Grid

6. Campaign Recap
Client Services

7. INFLUENCER MARKETING
Philadelphia magazine has established a network of social media influencers to highlight brands through engaging content on various platforms including the influencer’s and Phillymag.com’s. These programs align brands with exclusive, targeted audiences beyond the walls of Phillymag.com.
Why Influencers?
They have a loyal following
Opportunity to elevate your brand in the market
Brands can reach an extended targeted audience
Their messaging is effective and authentic
Consumers are likely to try a product based off of Influencer recommendations
Instagram x Bulleit Bourbon

8. “POWER YOUR DREAMS” INFLUCENER INTEGRATION
GOAL: Delaware Valley Honda Dealers wanted to stand out from its competition during the annual Philadelphia Auto Show, a key consumer sales initiative, and create buzz in the Greater Philadelphia region throughout the entire winter season.
SOLUTION: Philadelphia magazine drew inspiration from Honda’s national “Dreams” campaign and partnered with Big Brothers Big Sisters Philadelphia Chapter to feature talent including Rodney McLeod, Heather Mitts and Chill Moody to showcase their inspirational success stories of how they made their dreams come true and the importance of mentorship.
INFLUENCER ROLE:
Promote Honda’s area at the Philadelphia Auto Show and Big Brothers Big Sisters partnership to their loyal following
Custom photo shoot
Featured in Out of Home media: bus shelters and subway stops in close proximity to the Auto Show
Q&A featured in custom content post on Phillymag.com
(1) day appearance and event integration at the Philadelphia Auto Show

9. Custom Content Post on Phillymag.com
DIAGEO’S BULLEIT
INFLUENCER INTEGRATION
Influencer: Sabir Peele
Followers: 62,800
Event: Rittenhouse Row Preview Party
GOAL: Promote Diageo’s Cocktail Competition and sponsorship of the Rittenhouse Row Preview Party.
SOLUTION: Philadelphia magazine partnered with Sabir Peele to promote the Rittenhouse Row Preview Party ultimately to increase ticket sales, attract his loyal, engaged audience and create awareness of the Bulleit cocktail competition.
INFLUENCER ROLE:
(1) Instagram takeover account
(1) appearance at the Rittenhouse Row Preview Party as the host of the Bulleit Cocktail Competition
Event stories posted account throughout the night
(1) blog post on mensstylepro.com
Q&A featured on Phillymag.com
In-store Preview Post
Likes: 714
Custom Content Post on Phillymag.com

10. In-store Event Story and Integration
VERIZON’S “DO PHILLY BETTER”
INFLUENCER INTEGRATION
Influencer: Caroline Ginolfi
Followers: 53,000
Event: Be Well Philly Boot Camp
GOAL: Attract consumers to Verizon’s new 15th and Market “smart store” location to interact with Verizon’s latest products and to enhance their 2018 campaign with a social/viral component.
SOLUTION: Philadelphia magazine partnered with Verizon to execute “Do Philly Better” a year-round, events campaign that seamlessly aligned Verizon brand and store with Philadelphia magazine’s signature event and buzz-worthy publications. Each event seamlessly integrates a social influencer to align with the theme of the main event.
INFLUENCER ROLE:
Verizon In-store Integration:
(1) appearance and integration at Philadelphia magazine’s signature event preview at the Verizon store
(1) pre-event post
(1) event post
Philadelphia magazine’s signature event integration:
(1) appearance and integration at Philadelphia magazine’s signature event
(2) event posts
In-store Preview Post
Likes: 2,267
In-store Event Story and Integration
Views: 3,940
In-store Event Post
Likes: 1,248