1. VeMBA
Business Models

2. Business Models Telling a good story Tying Narrative to Numbers
Part of selling your strategy / investment
Tying Narrative to Numbers
Strategy becomes less philosophy
More performance and outcome
When business models don’t work
It’s because the fail either
The ‘Narrative’ test
Or the ‘Story’ test

3. A business model is not strategy
It doesn’t describe external forces:
Competition
Environment
Scaling
It only depicts the systems that will be put into place to achieve a strategic objective
A good model is not enough
The boxes on the value map need to be understood in depth
In order to develop a good strategy

4. Graphing the Value Map
External competitive environment (supply & demand curves)
Internal strategies, competencies, knowledge, assets ‘owned’
Value flows between owners and/or the external environment

5. The Context of Business Models

6. Workout Describe your For developing the business What is your story?
Value Proposition,
Business Model and
Strategy
For developing the business
What is your story?
What are the numbers?
Draw a picture of the components of the business