1. You will… Learning Objectives
Learn about the Graphic Communication syllabus and what it entails as a specialism.
Learn to analyse an album cover, thinking about content, graphics, imagery, audience and meaning.
Research existing album covers in order to gain influence and inspiration for your own project.
Learn about the necessary components that combine effectively to create a successful album cover.

2. AQA GCSE Art & Design (Graphic Communication)
3 minutes
AQA GCSE Art & Design (Graphic Communication)
Graphic communication is defined here as the process of designing primarily visual material to convey information, ideas, meaning and emotions in response to a given or self-defined brief.

3. Areas of study
In Component 1 and Component 2 students are required to work in one or more area(s) of graphic
communication, such as those listed below:
• communication graphics
• design for print
• advertising and branding
• illustration
• package design
• typography
• interactive design (including web, app and game)
• multi-media
• motion graphics
• signage
• exhibition graphics.
They may explore overlapping areas and combinations of areas.
3 minutes

4. 3 minutes
Skills
Within the context of graphic communication, students must demonstrate the ability to:
• use graphic communication techniques and processes, appropriate to students’ personal intentions,
for example:
• typography
• illustration
• digital and/or non-digital photography
• hand rendered working methods
• digital working methods
Use media and materials, as appropriate to students’ personal intentions, for example:
• pencil, pen and ink, pen and wash, crayon, and other graphic media
• watercolour, gouache and acrylic paint
• layout materials
• digital media
• printmaking
• mixed media.

5. TASK 1
Look at the following album cover; analyse it thinking about the following: imagery and meaning, audience, font, font layout, colour scheme, composition, creation/process etc.)
10 minutes

6. What do you think? Image Audience Colour scheme Font and font layout
10 minutes
Image
Audience
Colour scheme
Font and font layout
Composition
Process

7. 45 minutes
TASK 2
Using the iMacs, Macbook laptops or your own mobile device, research different existing album covers and produce a full page of examples (minimum of 10)

8. 40 minutes
TASK 3
Now, using the pro-forma provided, add detail to the mind map thinking about what we discussed earlier.

9. Complete both the mind map and mood board
PREP.WORK
Complete both the mind map and mood board

10. 5 minutes
Looking at some of the album covers you have found – what consistent themes are used? If any? If so, why do you think they are used so much?
Learning Objectives
You will:
Learn about the Graphic Communication syllabus and what it entails as a specialism.
Learn to analyse an album cover, thinking about content, graphics, imagery, audience and meaning.
Research existing album covers in order to gain influence and inspiration for your own project.
Learn about the necessary components that combine effectively to create a successful album cover.