1. By ERIN HAGGATY, Maisie Lampard & Olivia Johnson-Scott

2. FANTA Fanta is a fruit flavoured carbonated soft drink.
Originally came from Germany and is now sold worldwide.
The manufacturer of Fanta is the Coca-Cola company.
"More Fanta, less serious."

3. Russian roulette with Fanta
ADVERT IDEA
Russian roulette with Fanta
Group of teens sat in at a park bench. They are all bored and on their phones, until one person stands up and suggest to play the 'Fanta game'. They all agree to play and one person grabs a pack of Fanta bottles/cans and shakes a few of them up, then puts them down and moves them around so no one knows which ones are shaken. The group then take it in turns to open a bottle/can and if they got a shaken one, they would get covered Fanta.

4. STORYBOARD

5. STORYBOARD

6. Pack of 8 cans - 2 for £5.00 from Asda
BUDGETING
Pack of 8 cans - 2 for £5.00 from Asda

7. The cans may not fizz when they are opened.
ISSUES WHEN FILMING
The cans may not fizz when they are opened.
We might have to keep shooting the same scenes if the fizz is not powerful enough.
If the cans don’t fizz, we will have to buy more cans which will cost more money.

8. SURVEY QUESTIONS 1. How often do you drink fizzy drinks?
. Everyday . Weekly . Monthly . Never
2. What is your favourite fizzy drink?
. Cola . Fanta . Sprite . Dr Pepper . Other
3. Do you like Fanta?
. Yes . No
4. What would you rate Fanta on a scale of 1- 10?

9. 5. How much do you spend on fizzy drinks weekly?
. None . £1-2 . £ More than £5
6. Do you prefer Fanta or Tango?
7. Would you rather drink from a can or bottle?
8. Do you find that Fanta adverts are memorable?
.Yes . No
9. Would you be attracted to Fanta for the colour?
.Yes .No
10. Which of these do you think is most unique for Fanta?
. Logo . Slogan . Taste

10. SURVEY RESULTS

15. Vibrant colours, Tempting taste and tingling bubbles.
Target Audience:
Fanta's target audience is teenagers, children and young adults or for people who want a soft drink.
USP:
Vibrant colours, Tempting taste and tingling bubbles.

16. FANTA FLAVOURS There are over 100 flavours of Fanta worldwide.
Here are the main flavours:
APPLE
&
SOUR
CHERRY
RASPBERRY
&
PASSION
FRUIT
FRUIT
TWIST
MANGO
&
PASSION
FRUIT
ORANGE
LEMON

17. STRENGTHS The product is Popular among young people.
Excellent branding and advertising
Good distribution and availabilty

18. Health conscious people would not enjoy the product.
WEAKNESS
The product is advertised as fruity drinks but it only contains 5% fruit juice.
Health conscious people would not enjoy the product.

19. Fanta's competitors are:
TANGO
ORANGINA
VIMTO
LUCOZADE

20. Their annual turnover for 2014 was £30,239.16 million
SALES FIGURES
Coca-Cola, the manufacturer of Fanta sells on average 1.4 billion beverage servings per day.
Their annual turnover for 2014 was £30, million
Fanta's UK sales figures dropped in In 2008 they made around £114.5 million then in 2009 it decreased down to £108.1 million.

21. THANK YOU FOR LISTENING