1. Growing Kids with Character
Ellen Sabin, MPH, MPA President, Watering Can Press m:
Watering Can
Growing Kids with Character

2. About Me How the Seed was Planted
WHAT TO DO
MARKETING
Career in public health… and then (rather unintentionally) I started WCP and the seed GREW! Public health = behavior change
SALES
BRAND BUILDING
HOW TO DO IT
Inspiring behavior change requires:
Being Credible, Building Trust, Nurturing Relationships
Adults are motivated by things that serve their children and loved ones, so one proven tool is to connect with them by serving their family.

3. Methodology & Approach
Value Driven
Experiential
Interactive
Understandable
Authentic
Positive
Memorable
Credible & Relevant

4. How does this relate to you?
Built on old- fashioned values
There to deliver long-term
Accountable altruism
Member volunteerism
THE FRATERNAL DIFFERENCE!
Support agents/agencies in sharing these values

5. People have many choices and options
USING YOUR FRATERNAL ADVANTAGE TO STAND OUT Optimize Marketing, Positive Brand Building, Impactful Interactions
PROBLEM
SOLUTION
People do business with people and brands that they like: connect with them in ‘real’ and valued ways.
Use your fraternal advantage: values!
Listen to what matters to them
Show care, concern, understanding
Be authentic, positive, memorable
People have many choices and options

6. Example: Financial Products Goal: Marketing, sales, relationship building
Easy to Understand: The book offers way to address $ literacy topics in child- friendly language BUT communicate broad and core topics to adults.
Down to Earth: Authentic. The book shows commitment to educating the next generation on a topic important to families.
Memorable: It prompts conversations, teaching moments and quality time within families, and once co-authored, stays in a home for years.
Positive: A tool to show family members that they have the power to be the ‘boss of their money.’ Supportive, encouraging, and helpful.
Credible and Relevant: The book provides a credible and touch point that relates to their wants and your products/services/ values.

7. Best practices
Lasting & Impactful Connections to a Community

8. Best practices
Lasting & Impactful Connections to Members

9. Best practices
Lasting & Impactful Connections to Recruit, Retain & Support Agents “
Regarding the Healing book you provided us, I actually gave my copy out to a client and her family this afternoon. When you gave it to us I immediately thought about this family I had no idea on the impact it would make when I gave it to them. The book actually made my client cry for the memory of her husband and her daughter and granddaughter were also present at the appointment and very excited to fill in the book. I wanted to know if I could have few more copies to keep on hand for future use. ”

10. Best practices
Lasting & Impactful Connections to Recruit, Retain & Support Agents
Reinforces fraternal values
‘Why we do what we do’
Brand outreach support (for corporate brand and for agent/agency)
Supports building meaningful interactions
Low cost, high return, and easy-to-implement efforts
FUN and meaningful “ ”
I learned to make healthy choices every day! Dana
I will reduce the amount of junk food I eat! Conner

11. Back to you Use your best assets
Fraternal Advantage
Great Products
Authentic Approach
Deepened Relationships
Positive impact on sales, marketing and brand-building with current clients and prospects.
* Tangible support to help agents achieve their missions.

12. OTHER TOPICS… Long Term Illness Mental Health Topics Civic Engagement
What matters to you and your members?