1. Technology Sourcing at

2. Project Scope Tools for selecting technologies
Roadmapping - the true starting point
Identifying external sources of technology
Bringing the technology in-house
Technology Transfer
Next Steps

3. Current Situation at Kraft
Kraft’s illustrious history
Current technology sourcing
Gatekeeper
Ad Hoc

4. Technology Management
Core Competency assessment
Voice of the customer
Roadmapping
Business Strategy
Technology Strategy

5. Technology Management (cont..)
Technology sourcing
Decision factors
Identification strategies
Examples

8. Technology Sourcing Identification Acquisition
Learning from other’s experience
Acquisition
Challenges
Legal Issues

9. Technology Transfer Bringing technology in-house Adaptation
Communication
Incentives
Adaptation
Integration

10. Conclusion/Next Steps
YOU CAN DO THIS!
Balance business pull & technology push
Core-Competencies
Roadmapping
Formal process for technology sourcing
Communications strategy
Next Steps - Project Plan