1. Argument, Persuasion, Persuasive Techniques, and Rhetorical Fallacies
As we navigate through this PowerPoint, you will be expected to take notes in c-notes format. You must write down the word, definition, and examples on each slide.

2. Part 1: Argument
Definition: A claim supported by reasons and evidence.
Claim- a writer’s position on a problem or an issue.
Support- reasons and evidence that are used to prove the claim

3. Part 2: Persuasive Techniques
Bandwagon Appeal
Testimonial
Appeal to Pity, Fear, and Vanity
Loaded Language
Ethos, Pathos, Logos

4. Bandwagon Appeal
Definition: Suggests that a person should believe or do something because “everyone else” does it.
Example: “See the movie that everyone is talking about!”

5. Bandwagon Appeal Example:

6. Testimonial
Definition: Relies on endorsements from well known people or satisfied customers
Example: “As an Olympic athlete, I need a lot of energy. That’s why I drink Quench-Aide.”

7. Testimonial Example:

8. Appeal to Pity, Fear, or Vanity
Definition: Uses strong feelings rather than facts to persuade.
Example: “Won’t you give this abandoned puppy a home?”

9. Appeal to Pity, Fear, or Vanity Example:

10. Loaded Language
Definition: Uses words with strongly positive or negative connotations
Example: “Start your day with Morning Glory’s refreshing all- natural juice.”

11. Loaded Language Example:

12. Ethos, Pathos, Logos
Ethos (the Greek word for “character”; credibility)- trustworthiness of the speaker or author
Pathos:(Greek for “emotional”)- Convincing the reader by appealing to their emotions
Logos: (Greek for “word”)- The effective presentation of the argument itself. Is the thesis or claim worthwhile? Is it logical, consistent and well supported by evidence? Is the evidence itself factual, reliable and convincing? Is the argument thoughtfully organized and clearly presented so as to affect the audience?

13. Rhetorical Fallacies
Definition: False or misleading statements used by writers or speakers to persuade their audience to agree with them
Examples: Ad Hominem and Stereotyping

14. Ad Hominem
Definition: Attempts to discredit an idea by attacking the person’s character rather than his or her argument
Example: “My opponent cannot be trusted: elect him and city violence will surely increase.

15. Stereotyping
Definition: Makes a broad statement about people on the basis of their gender, ethnicity, race, or political, social, professional, or religious group
Example: “All musicians think the same way”