1. Seismic Implementation Kickoff
Hayden Rummel
Director, Customer Success

2. Seismic Customer Success
Solution Consulting Services
Relationship Management
Technical Support
New Customer Onboarding & Implementation
Repeatable implementation approach designed to deliver rapid time to value
Joint customer collaboration to identify new opportunities for expanding use and increasing value
Support channel for troubleshooting, issue resolution and technical assistance
Ongoing optimization of all implemented solutions: health checks, QBRs, solution reviews
Onboarding and Implementation
Solution Consulting
Technical Support
Relationship Management

3. Implementation Team & Resources
SEISMIC TEAM
Name
Role
Andy Bergen
Executive Sponsor
Hayden Rummel
Customer Success Director
Customer Success Manager
Solution Architect
Implementation Engineer
Solution Consultant
ADDITIONAL RESOURCES
Basic Training
Videos and Guides in
Seismic
HelpCenter
Mavenlink
CUSTOMER TEAM
Name
Role
Make Dynamic Tables

4. Your Team at Seismic
Partners who understand your industry and the problems you face in managing, maintaining and updating your content
Collaborate with you to jointly develop solutions designed to alleviate key pain points such as:
Pain Point
Solution
Labor intensive data updates
LiveDoc automation use-cases
Disorganized and de-centralized materials
Seismic content library and external content synchronization. End-user applications
Redundant content updates
Shared slides and reusable assets
Lack of knowledge around content usage
Seismic Reporting: Adoption, utilization, engagement and outcome analysis
The bottom line is that your CS team at Seismic…

5. The Mission of Implementation
A PHASED approach
To implement seismic
with a focus on imminently solving your key problems

6. Automation Implementation Philosophy
OUR GOAL
Provide marketing teams with streamlined, automated processes and templates for executing periodic data updates in content
HOW WE DO IT
Inventory and scope the most important materials for automation
Take a data-first approach - adhere to standardized data model for seamless consumption and easy data manipulation
Complete data layer setup through creation of scalable and flexible data sources
Transform marketing materials to LiveDoc templates designed to ingest data and route it into charts, tables, and text
When we talk about automation implementations…

7. Data Files -- Examples Nicely formatted & “human-readable”
Columns, Rows & “Machine-readable”

8. Implementation in Detail
Design
Develop
Deploy
Week 3
Develop data connections
Week 6
Validate data
Week 9
Automation development
Week 12
Revise and rollout
Week 2
Inventory the data & introduce schema
Week 5
Define queries
Week 8
Automation development
Week 11
Issue remediation
Week 1
Define the project scope
Week 4
Create Seismic lists
Week 7
Automation development
Week 10
Testing & QA
Phase I
Focused on project scoping and data layer integration design
Phase IIa
Setup of the Data Layer and all associated datasources
Phase IIb
Creation of automated marketing materials in accordance with project scope
Phase III
QA & testing, issue resolution and production launch

9. Defining Success When is your desired launch date?
What are your desired outcomes for the project?
How should we measure success for the project?
When is your desired launch date?
Three items for each
Ideas:
Decrease length of sales cycle
Increase # reps meeting quota
Increase deal size or revenue
Increase win ratio
Increase SFDC adoption
Increase amount of time reps spend selling vs searching for content
Decrease time spent updating content by Marketing
Ability to make Analytic Driven Content Decisions (yes/no)

10. Next Steps Setup weekly meeting cadence
Review standard data model and adapt for your data
Scope the implementation and prioritize for automation
Complete initial onboarding & admin user access

11. Automation Program Needs
Role
Activities
Implementation
Post-Launch
Automation Program Owner
Establish ongoing cadence with appropriate sales leaders in each business unit to ensure there is clear understanding of the situations sellers should be enabled
Ensure go-to-market strategies align with seller’s engagement with buyers.
Collaborate to manage business rules that govern the content mapping to selling situations.
Lead governance council that ensures Sales Enablement Program Success
1 FTE
FTE
Super User(s)
Overall System Administrator
Manages all aspects of Seismic: Users, permissions, information architecture, content, tags and content profiles
0.5 FTE
FTE
Content Contributor
Works with Seismic to define criteria for success across the implementation Use Cases
Responsible for managing content
Ongoing administration & management of content and metadata in Seismic
0.1 FTE
FTE
LiveDoc Designer
Managing LiveDoc templates
Identifying automation use-cases
Data updates and ongoing management
Varies
0.5 – 1.0 FTE
Varies depending on number of templates and new projects
IT & SFDC Admins
Assist with any technical integrations, including SSO, internal data feeds, and connectivity to other enterprise systems
Installs and manages Seismic Salesforce applications
Low
Periodic support as needed
Periodic Support as needed ,