2. LAB: Boost SEO in your Episerver solution
Marija Jemuović Delibašić
W: mariajemaria.net

3. OOB Link checker Structure & URL-s Languages Status codes
Alloy as an example
Link checker
URL management
Generated from page
Canonical
Alternate
Hreflang
Clear structure
Language management

4. Code Editorial restrictions * Pagination * Server-side rendering
HTML hygiene
Code
Development
Maintain your HTML hygiene
Test test test - Google search console...
Make sure it validates
Server side rendering (fallbacks at least)
Limit h2, h3 in TinyMCE
Title -> Heading -> Page name
Description -> Preamble -> MainBody
Warnings:
65 for heading
200 for description
Empty stuff
Status codes
301
Simple pages
Paginated pages
Image alt/title
Cache the menus using aspect oriented?

5. Add-Ons Status codes, robots.txt, sitemaps, SEO recommendations
Walkthrough
+/-
Robots.txt
Geta.Sitemaps
sitemap
Configuration
// 404 handler
Mogul.SeoManager
Status codes
SiteAttention

6. Editorial
TinyMCE settings *
Blocks
Headings
Image alt *

7. Non-functional / Cross-cutting
(Content)
Performance
HTTPS
non(www)
Good design
Responsiveness
Inbound links
"Non-functional"
Speed - prefix.io
HTTPS
non-www to www
Good design
Navigation
Breadcrumbs
External links
Mobile friendly (google index changes 2018)

8. Thanks!