1. Memory
Definition: The capacity to acquire, retain & recall specific knowledge and skills

2. Case Study-U of Toronto
Amnesia as a result of a motorcycle accident
The following types of memory were affected:
Episodic Memory
Semantic Memory
Procedural Memory

3. 3 LEVELS OF MEMORY 1. SENSORY MEMORY
Receives info from the environment from each of the senses.
Records info from these senses for only a few seconds. (long enough to record what is necessary)

4. 2. SHORT-TERM MEMORY Holds information for 15-20 seconds
Can lengthen time if one continues to work with info
Once info is in short term memory we either lose it or transfer it to LTM
STM can store up to 7 separate, unorganized items

5. Items that are more important to you are stored here
3. LONG-TERM MEMORY
Items that are more important to you are stored here
Can retain as much info as we want for as long as we want BUT cannot always recall this info at will.

6. WAYS TO RECALL INFO IN LTM
Recalling memories is easier in the same conditions we stored them
Are easier to access if they are recalled regularly
Are easier to recall if they are organized
Are easier to recall if they are related to other information