1. Homework Read Chapter 14 Homework 6
You will be assigned teams of 4 people.
Pick 4 products/services in very different markets and in different life-cycle stages (each worth 25 pts)
For each product/service you must:
identify the product life-cycle stage and why (5 pts)
by examples, show how the marketing mix is affected by the life-cycle (10 pts)
give recommendations of additional marketing actions the companies should take, AND WHY (10 pts)
The homework is due in one week.
One or more groups will present their results.
Use the homework template from the class web site.