1. appeal to ethics/authority appeal to emotion appeal to logic
Ethos, Pathos, Logos
appeal to ethics/authority
appeal to emotion
appeal to logic

2. WHAT WILL WE LEARN TODAY?
Learn how ethos, pathos, and logos are used to persuade effectively by correctly identifying when an author uses these tools AND how/why they effect the reader. THEN – use these tools to effectively persuade others on a key issue.
CCSS.ELA-LITERACY.W A
Introduce precise, knowledgeable claim(s), establish the significance of the claim(s), distinguish the claim(s) from alternate or opposing claims, and create an organization that logically sequences claim(s), counterclaims, reasons, and evidence.

3. Ethos (appeal to ethics/authority
definition: the use of credibility to convince someone.

4. Ethos (appeal to ethics/authority)
you will see an expert in his/her field using their credibility to persuade.
what it is not...
a random opinion by someone with little or no expertise in a field.

5. Example of what it is:

6. Example of what it is not . . .
Would you believe or trust this salesman?

7. Pathos (appeal to emotion)
This is when readers' or listeners' emotions are manipulated in order to persuade an audience to act, believe or behave in a particular manner.
What it is not . . .
a pure appeal to reason or logic

8. Example of what it is . . .

9. Example of what it is not . . .
Facts or statistics that can be proven are void of emotion.

10. Logos (appeal to logic)
This is when reason, facts or statistics are used to strengthen an argument.
What it is not . . .
It is not emotional, irrational or an assumption.

11. Example of what it is . . .
We can, logically, prove Merced High's awesomeness.

12. What it is not . . .

13. Pair / Share:
Is it ethos,
pathos or
logos, and
why?

14. Pair / Share: Is it ethos, pathos or logos (or a combination) and why?

15. Pair / Share: Is it ethos, pathos, logos (or a combination) and why?

16. Talk with your partner – What does Ethos, Pathos, and Logos mean?
Let’s Review
Talk with your partner – What does Ethos, Pathos, and Logos mean?
Then chose one person to write on the board – either a question about Ethos, Pathos, or Logos OR an example for one of those ideas
The class will then work together to answer the questions on the board

17. YOUR TURN – WATCH THE VIDEO CLIP AND RESPOND TO THE FOLLOWING QUESTIONS USING COMPLETE SENTENCES –
WHAT IS THE AUTHOR’S CLAIM (WHAT ARE THEY TRYING TO PROVE/ARGUE)? HOW DOES THE CREATOR OF THIS FILM CLIP USE ETHOS, PATHOS, AND LOGOS TO PERSUADE THEIR AUDIENCE? CITE SPECIFIC EVIDENCE FROM THE CLIP FOR SUPPORT.

18. READ AND RESPOND on Google Classroom
Read the article - Leonard Pitts Jr.: “Even the murder of children is ‘bearable’”
– then Respond
What is Pitt’s claim?
How does Pitt’s use ethos, logos, and/or pathos to persuade? BE SPECIFIC!
Use evidence from the article to support your answers.
CITE the evidence by the author’s last name!
Link to article

19. Pair / Share: Is it ethos, pathos or logos (or a combination) and why?