1. Title of Your Presentation Your name Your class period Delete this line, but please click Save As and save to your P: drive first.

2. Advertisement 1 Print Ad 1 goes here. Use images and text to sell your product using one of the following persuasive techniques: – Bandwagon – Testimonial/celebrity endorsement – Plain folks – Transfer – Striking imagery – Snob appeal – Appeal to fear – Humor – Appeal to pity

3. Explanation: Ad 1 Explain the following here: – The product you are selling – The persuasive technique you are using – HOW your ad demonstrates this persuasive technique Examples: This ad uses the persuasive technique Bandwagon by showing a lot of young, attractive people using my product. This ad uses transfer by showing my product side by side with the American flag. It will make the audience associate my product with patriotism.

4. Advertisement 2 Print Ad 2 goes here. Use images and text to sell your product using a DIFFERENT technique than you did for ad 1: – Bandwagon – Testimonial/celebrity endorsement – Plain folks – Transfer – Striking imagery – Snob appeal – Appeal to fear – Humor – Appeal to pity

5. Explanation: Ad 2 Explain the following here: – The product you are selling – The persuasive technique you are using – HOW your ad demonstrates this persuasive technique Examples: This ad uses the persuasive technique Bandwagon by showing a lot of young, attractive people using my product. This ad uses transfer by showing my product side by side with the American flag. It will make the audience associate my product with patriotism.

6. Advertisement 3 Print Ad 3 goes here. Use images and text to sell your product using a DIFFERENT technique than you did for ads 1 and2: – Bandwagon – Testimonial/celebrity endorsement – Plain folks – Transfer – Striking imagery – Snob appeal – Appeal to fear – Humor – Appeal to pity

7. Explanation: Ad 3 Explain the following here: – The product you are selling – The persuasive technique you are using – HOW your ad demonstrates this persuasive technique Examples: This ad uses the persuasive technique Bandwagon by showing a lot of young, attractive people using my product. This ad uses transfer by showing my product side by side with the American flag. It will make the audience associate my product with patriotism.