2. There’s No Place Like Home: Implementing a Successful Campus Campaign
Will Holley, Director of Annual Giving University of Louisville

3. WHY? Why are campus campaigns important? Why should I volunteer?
Why should I give?

4. Why are Campus Campaigns Important?
Inspire alumni, parents, and friends to follow our lead.
Identify advocates and partnerships.
Create a culture of philanthropy on campus.
Celebrate our collective impact on the institution.

5. Let’s get Started… Dollars or Donors? Campaign Timeline
Volunteer Recruitment
Communication and Marketing

6. Developing Your Timeline
August Mailer
Giving Day
UofL Cares Campaign
Cards All In Campaign
FYE Solicitation
12 Month Approach
Eight week intensive focus

7. Volunteers Are The Key to Success!
Four to Five Months Out: Identify & Qualify
What qualities are important?
Cheerleaders and Worker Bees
How Many?

8. Volunteers Are The Key to Success!
Volunteer Management

9. Messaging Is Important
Unify
Celebrate our collective impact.
Segmentation

10. BEWARE! Review your data source regularly! Manage Expectations!
Confidentiality is vital!

11. Let’s Discuss… How many have an existing campus campaign?
What’s working at your institution?

12. How Can I Help?
Will Holley, Director of Annual Giving University of Louisville

13. Thank you for attending!
Please remember to complete the evaluation form of this session and turn it in to our moderator or at the conference registration desk. Enjoy the rest of the conference!