1. FEARS, CHALLENGES AND PROBLEMS
David Lubars
Seeking new ideas
Freethinker
Loves the art scene
Practical minded
Enjoys the security of a stable income
“I don’t care working long hours, because I love to create innovative campaigns for my clients.”
“Sometimes I wish the communication process with my clients would be easier.”
Age 31
Job
Creative producer
Education
Bachelor’s degree in advertising and PR
Location
Los Angeles (CA)
Family
Single
Archetype
Straightforward Advertising Professional
Product Adoption Group
Early Majority
GOALS
Wants to get promoted
Is eager to win awards for his advertising campaigns
Wants to build great relationships with all of his clients
Wants to be in control
Looking for tools to be more effective
DECISION MAKING
Always busy, works long hours
Prefers to gather his information online
Believes in product referrals of bloggers
Hates to get bothered by sales calls
Buyer Persona Template by Filestage
One of the most important skills in advertising and media is to put yourself into the shoes of your target group. A great way to change perspective is to create buyer personas.
There are plenty of benefits that can come from great buyer personas. First you, and your organization, are totally clear about what your buyer needs, wants and desires. This helps to make more informed decisions.
Second your buyer personas will help you to tailor your marketing messages to your target buyer. With a thorough buyer persona, your communication strategy is sure to be more effective. Great buyer personas help you to increase your overall marketing ROI.
Photo by Peter McConnochie ( under Creative Commons CC BY 2.0 license (
SOLUTION
Filestage streamlines visual content reviews with clients and co-workers. The web app helps David to cut long threads to capture all his client’s feedback in one organized workspace.
FEARS, CHALLENGES AND PROBLEMS
Feels pressured by his workload
Is stressed out by all the s from clients
Struggles to handle the communication between his co-workers and his clients.
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2. FEARS, CHALLENGES AND PROBLEMS
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Age …
Job
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Product Adoption Group
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DECISION MAKING …
Buyer Persona Template by Filestage
One of the most important skills in advertising and media is to put yourself into the shoes of your target group. A great way to change perspective is to create buyer personas.
There are plenty of benefits that can come from great buyer personas. First you, and your organization, are totally clear about what your buyer needs, wants and desires. This helps to make more informed decisions.
Second your buyer personas will help you to tailor your marketing messages to your target buyer. With a thorough buyer persona, your communication strategy is sure to be more effective. Great buyer personas help you to increase your overall marketing ROI.
Photo by Peter McConnochie ( under Creative Commons CC BY 2.0 license (
SOLUTION …
FEARS, CHALLENGES AND PROBLEMS
... …
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3. Visual Feedback On All Creative Projects
The easiest way to review videos, designs and pdf with clients and co-workers.
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