1. Ease of Scale Allows Businesses to Connect with Individuals Using Social Conversations
MINI-CASE STUDY
“Microsoft Azure has allowed iSwarm to scale our platform quite effectively as we grow. We are able to add new customers quickly and easily, all while maintaining a high level of service for our global customer base.” – Tom Wondra, Business Unit Leader iSwarm, Ceiba Solutions
SITUATION
Individuals are actively talking on social media, telling the world what they want and need. Businesses are trying to find the right individuals, get their attention, and engage. iSwarm Engage was envisioned to bring the individual need and the business solution together. iSwarm required a cloud platform to store and process social data in order to make that happen.
MICROSOFT AZURE ISV:
Ceiba Solutions (iSwarm)
WEB SITE:
LOCATION: Boston, US
ORG SIZE: 60
MICROSOFT AZURE ISV PROFILE:
iSwarm, a Ceiba Solutions company, is a social business-to-individual platform that allows the enterprise to listen to social conversations, discover targeted personas, and engage with the individual. iSwarm also has Windows Phone 8 and Windows 8.1 apps available. iSwarm customers consume Azure content via platform, notifications, and mobile apps.
Read about other Microsoft Azure ISVs
SOLUTION
iSwarm finds target individuals by listening to social conversations over time, identifying their wants and needs, and matching them against business solution personas. iSwarm was running on Amazon Web Services, but made the decision to convert to Azure to take advantage of the benefits of the Microsoft offering. iSwarm utilizes Azure using a mixed infrastructure including Windows and Linux running many tools and services. iSwarm also makes use of various public and private APIs.
BENEFITS
Microsoft Azure makes it easy to manage and monitor application servers and other miscellaneous required network infrastructure. iSwarm makes full use of Azure's recovery and availability services to minimize downtime and greatly simplify deployment.