1. Playing the Web William White, Yahoo! Media Innovation Group

2. Yahoo! Media Innovation Group
Develop Flash widgets and small web applications
Social apps, offsite destinations:
Facebook
MySpace
Desktop
Cross network social applications
OpenSocial
Y!OS Application Platform

3. Getting Apps out of the Lab
Get good at building them quickly
Metric driven, short development cycles
Rinse and repeat
Find somewhere to put them
Maintenance and ongoing support
Security issues with Flash and external APIs

4. Easylistener
Code Creator

5. Music Blogs
Facebook Application

6. Blog Remix
Desktop AIR application

7. Yahoo! Web Playlists

8. Yahoo! Web Playlists OpenSocial application built in Flex
Same AS3 code runs on MySpace and YAP
Users:
Save their favorite mp3 blogs
Create playlists of their favorite mp3s
Browse or listen to their friend's music
Build collaborative playlists with their friends
Display their favorite playlist on their profile page