1. Chia Pet
Devon

2. Attributes Tangible: Intangible: Chia pet Seeds Plants Fun times
Awesome memories
Excitement
The suspense

3. Strategy Design new products for new markets
Instead of the Obama head Chia pet, in North Korea, you might have a Kim Jong-un Chia pet
Chose this strategy because people are more likely to purchase a product that is more practical/relatable for where they are located

4. Product Positioning Fun
Advertise this product based on how much fun it is and how it will create great memories.