1. The Heading is big in the middle left third of the website, red and white. The second part of the title is sideward to create a dramatic effect. WHY: Its there because it shows if you will be interested in the website or not. The red symbolises masculinity so a male audience will be attracted to this. The colour white symbolises pure and innocence which suggests the website is a calm and nothing unexpected. Audience: This website will attract a male audience that like new things happening in the world. It is aimed at women for the gossip about famous people because this website has a lot information about people that are famous.
The images are in the middle of the website some big and some small. The small ones are in the middle in a row so you can see what will interest you. The main colours in the images are black and white because of the suits. WHY : The black and white symbolise professional and sophisticated people in the magazine which could attract people that like professionalism. Also, they are in the middle because its where people will look at the website the most. Audience: These images would attract a female audience because its about gossip and what is going on in the world.
The navigation is in the top third going across the page in grey which is usability. WHY: It’s in grey to symbolise professionalism so its simple to find the page you need to get to.
The copy is around the places that need information so you know the names of famous people. The main colour for the copy is white. WHY: The copy is white to symbolise pure and innocence.
The video is in the left middle third of the website, with a man and women looking at each other. The main colour is pink. WHY: The pink symbolises a female audience because its bright and stands out. The man and the women look like they like each other that will make female audiences want to know more. Also, the video is an extra part to the website to promote “lovestruck”. Audience: This would attract a female audience because of the bright pink colour which females like.
The demographic status of this website target audience would be females, aged expectably white and income Bracket and status is C1/C2. I can see this because of there are lots of pictures and videos on the website and there are lots of pages for gossip as well.
The psychographic status of the website’s target audience would be mainstreamers if we look at the Young and Rubicam’s 4 consumers. In the values, Attitudes and lifestyle model they would be Experience, and if we use the Life Matrix tool, they would be Renaissance women. I can see this because of the many photos of celebrities and dates of events. It also has banners of other information that would appeal to these women. This website also has content that would appeal to single women that have not that much to do and look what's going on in the world.

2. The Heading is in the top left third which is a image in blue and white which is the traditional Tottenham logo. Its placed in the top so you can instantly see what the website is about. WHY: Its there to show that if you want to find something out about the football team you can see it here. The layout is like this because it is easy to find out where every thing is. White and Blue symbolises masculinity to show this team is big. Audience: This website will attract a audience that support Tottenham hotspurs because this is the spurs website. This is mainly aimed at men because this a male football team.
The image is in the centre of the page big with one of the best players in Tottenham's team. The colours are white and blue to show the traditional Tottenham hotspurs kit colures. The image is across the screen so its very easy to spot. WHY: The image is white and blue which matches the logo to show if you see this kit you will know this is Tottenham. It is across the screen so it grabs your attention quickly so you know where the concentration of the team is. Audience: The website will attract a audience that likes these players.
The demographic status of the websites target audience would be males aged 4-60 and probably living in England. Their Income Bracket and status would be anywhere from D to B.
I can see this because this is a football team and can attract anyone that likes football. Also, there are a lot of images to show you don’t need to be extremely intelligent to find out where everything is.
The main colours of this magazine are Blue and White because these are the main Tottenham colours. WHY: The white symbolises innocence and professionalism to show this cub is serious. The dark blue symbolises masculinity and strength which suggests Tottenham are a strong male club. Audience: These colures would attract a masculine audience.
The psychographic status of the website’s target audience would be mainstreamers if we look at the Young and Rubicam’s 4 consumers. If we look at the VAL model these people that look at this website will be fulfilleds and when we look at the life Matrix tool they would be Tribe wired.
I can see this because of there being lots of pictures to tell you about what is going on in the spurs community. Also, the wording is not to complex.

3. My website will be about the great buildings of London that are really famous and attract lots of tourists. It will help people in other countries that can’t see these building that are talked so much off.
My target audience will be people that are interested in London Buildings and how long they have been living for. They would like to see what is important that might be too far for them to get too.
The demographic profile of my target audience is around the age of and probably male that are white with a good education. The income Bracket and Statue would be a B/C1.
The psychographic profile of my target audience are mainstreamers.
The uses & gratifications for the reader is Information because they will like to see the world.
London Landscapes- I have chosen this as my websites name because of the alliteration that makes it sound more appealing. This would attract a audience of tourists and elderly people that want to see what they live in. Also, little children would like to look at this website so they can see what they can visit. However , a weakness is that is sound a bit too ordinary that doesn’t sound very exciting.
Building Creations- I haven't chosen this title because it sounds plain and won’t attract as much of an audience as the first title. However, it gives a clear view of what the website is going to be about.
Best Buildings-This was a good title and has a alliteration which would attract a good audience but out of the top one and this one I prefer the first one.
Buildings- This name is really boring and won’t attract a wide audience because of how plain the name is and doesn’t sound fun at all. It does give a good view of what the website is about but in a very boring way.

4. I haven't chosen this because the background is a basic colour and the image will be really wide for it to look nice. I
I haven’t picked this template because I don’t like the background colour.
I have picked this template because I like the background to put images on and the image will be a good size on this website. Also there is a good space to write about it under.
This template is not what I will be using because the image is too small and wide.

5. Questionnaire Name: What age are you? -10 11-20 21-30 31-40 40+
Are you male or female?
What job do you do?
What title do you prefer?
London Landscapes Building Beast Buildings Building creations
Do you visit London Land marks?
What is your favourite London Building?
What other type of websites do you read?
What types of colours would you like to see on this article?
Red Blue White Black Grey Yellow Green Orange Purple
What do you expect to see on this website?
What template do you want to see on this website?

6. MOOD BOARD

7. Summary of Pages
On page one I introduce what is going to be on my website and what you can expect on the next pages. On it there is some copy to give you information with a slideshow of pictures next to it to give a quick summary of the website.
On page two I have a image next to a piece of copy explaining what the building is about. This carries on throughout the page with even more images near the end as a slideshow.
On page three I have interviews with people that are visiting London and what they like the best. What ever they pick I put an image of it next to it. This also carries on for the rest of the page.
On the last page, page 4 there is a blog about different things about London on what is the best places to visit and links for even ,more information.

8. Questionnaires results collected
After giving out this questionnaire I can tell that the most popular age group was and preferred the name London Landscapes with the first template. Also, the main colours that was picked was white and grey. Most of the people that took part in the questionnaire were male and liked to visit landmarks. These results suggest that the website will be what was wanted from the results from the questionnaire.