1. Whose is this famous ‘M’? What is its catchy slogan?
A logo is very important for creating a corporate image. Using the following slides look at the combination of shape, colour, text and image. What makes a good logo? Share your ideas with the rest of the class.
Whose is this famous ‘M’?
What is its catchy slogan?
McDonald’s

2. Who sports this leafy logo?
Adidas
Who sports this leafy logo?

3. Whose big cat?
Puma

4. It’s good to … know whose logo this is!BT

5. X-actly whose logo?
X-Box

6. How many did you get right?
How many did you get right?

7. Easy – McDonald’s is lovin’ it!

8. Sports company, adidas, has another logo – do you know what it is?

9. Puma. The clue is in the cat!
Sports company,
Puma. The clue is in the cat!

10. BT has changed its logo a few times. Can you remember the last one?

11. This logo does exactly what it
says on the Xbox!

12. Is this a good logo?
Why do you think this?

13. Acknowledgements: McDonald’s logo © McDonald’s Restaurants Limited, reproduced with permission; adidas trefoil logo and adidas word name are registered trademarks of the adidas Group, used with permission; Puma logo © PUMA AG, reproduced with permission; BT logo is a registered trademark of British Telecommunications public limited company; Xbox logo © Microsoft Corporation, reproduced with permission; WWF logo reproduced with permission of WWF-UK.