1. Activity 1.7: Visual Argument

2. Learning Targets:
Identify and analyze the persuasive effect of rhetorical appeals in visual images.
Use knowledge of the elements of photography and of rhetorical appeals to evaluate the argument presented in an image.

3. Rhetoric:
The art of persuasion

4. Pathos
Persuasive appeal that evokes emotion as a means of persuading the audience

5. Logos
Persuasive appeal that uses logic as a means of persuading the audience

6. Ethos
Persuasive appeal that uses credibility as a means of persuading the audience
Celebrity (perceived credibility)
Experience
Education

7. Visual Rhetoric
The ways that a picture make an argument

8. What are the important parts in the frame?
What is the predominant persuasive appeal?
What is the conclusion?

9. Exit Ticket What are the important parts in the frame?
What is the predominant persuasive appeal?
What is the conclusion?