1. Curating and Sourcing Multimedia
United Nations
Social Media and the UN
Powerful Social Media:
Curating and Sourcing Multimedia
Ms. Erin Moore
United Nations/DPI/AVSS
Webcast Unit
Mr. JC McIlwaine
United Nations/DPI/AVSS
AV Library, Photo Library
Curating and Sourcing Multimedia Social Media and the UN, 22 May 2018

2. Social Media and the UN Types of Multimedia Branding and Graphics
United Nations
Social Media and the UN
Types of Multimedia
Branding and Graphics
Photos
From the field
Of your audience or your team
Live from the event
Gifs
Infographics
Video
Snackable Micro videos
Produced Video News Stories, Interviews & PSAs
Raw Video – Events coverage, behind the scenes
Live Streaming – Facebook Live, UN Web TV, Periscope
Audio
Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017

3. Curating Multimedia from UN Sources
United Nations
Social Media and the UN
Curating Multimedia from UN Sources
UN and agency websites, social media, YouTube Channels, etc
UN Secretariat -
International Days
Media Resources / Press Releases
UNICEF –
Request for footage
Share natively if content already published or Cross post
Social media advisories
DPI Social Media Preview (available on iSeek/Annoucements:
DPI Social Media Calendar/Trello Site (
Often language versions available –
Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017

4. Curating Multimedia from UN Sources
United Nations
Social Media and the UN
Curating Multimedia from UN Sources
UN Multimedia (
AV Libraries (
WebTV/Webcast (
UN Photo (
UN Flickr (
Always Credit: UN Photo/Name of Photographer
Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017

5. 7 Minutes Social Media and the UN Understanding Copyright & Licensing
United Nations
Social Media and the UN
Understanding Copyright & Licensing
Rights to use United Nations Multimedia Sources
Always give credit
In the post, in the credits, or in the description
Check Departmental and UN Guidelines
Assume Copyright
-Photo Copyright Release Overview
Fair Use
Purpose & character of use
Nature of copyright work
% used/taken
Effect on the market
-Description of Fair Use Factors
Respect Copyright & Always Credit the Source
7 Minutes
Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017

6. 7 Minutes Social Media and the UN Understanding Copyright & Licensing
United Nations
Social Media and the UN
Understanding Copyright & Licensing
Licenses
Creative Commons
Attribution
ShareAlike
NonCommercial
No Derivatives
One-time/exclusive
In perpetuity
Worldwide/National
Content from External Partners and Collaborators
Get permission in writing
Involve OLA if required
Royalties & Subscription-based
Free, Royalty Free, and Free Royalty Free
7 Minutes
Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017 6

7. 7 Minutes Social Media and the UN
United Nations
Social Media and the UN
Quiz – Is it okay to repost or reuse the following (put arrow by answer):
Picture found searching Google Images Yes No It Depends
A music track you purchased on iTunes Yes No It Depends
Picture used in an news article on the UNICEF website Yes No It Depends
Footage download from UNifeed with the source UNHCR Yes No It Depends
From Shutterstock or paid stock site Yes No It Depends
Footage from a video found on UN YouTube Yes No It Depends
Photo downloaded from UN Photo Yes No It Depends
From a social media advisory Yes No It Depends
7 Minutes
Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017 7

8. Thank You! Any Questions?
United Nations
Social Media and the UN
Thank You!
Any Questions?
Curating and Sourcing Multimedia Social Media and the UN, 2 November 2017