1. Thinking About Psychology: The Science of Mind and Behavior 2e
Charles T. Blair-Broeker
Randal M. Ernst

2. Cognitive Domain

3. Learning Chapter

4. Observational Learning
Module 21

5. Albert Bandura and Observational Learning
Module 21: Observational Learning

6. Observational Learning
Learning by observing others

7. Model
Person observed in observational learning

8. Modeling
Process of observing and imitating a specific behavior

9. Albert Bandura ( )
American psychologist who has done major studies in observational learning
Studies the consequences a model has on subjects
Bobo Doll experiments

10. Bobo Doll Experiments
Children watched an adult model show aggressive behavior toward a bobo doll
Three experimental conditions:
The model was praised.
The model was punished.
The model received no consequences for the aggressive behavior.

11. Bobo Doll Experiments

12. Bobo Doll Experiments

13. Vicarious Learning
Learning by seeing the consequences of another person’s behavior

14. Modeling Requirements
Bandura suggests four requirements for effective modeling to occur:
Attention
Retention
Ability to reproduce the behavior
Motivation

15. Observational Learning in Everyday Life
Module 21: Observational Learning

16. Antisocial/Prosocial Behavior
Antisocial behavior - negative, destructive unhelpful behavior
Prosocial behavior – positive, constructive, helpful behavior
Both types of behavior can be modeled effectively.

17. Observational Learning of Violence From the Media
Module 21: Observational Learning

18. APA Commission on Violence and Youth
Higher levels of violence on TV are associated with increased acceptance of aggressive attitudes and behavior
Children’s exposure to TV violence has harmful, lifelong consequences

19. APA Commission on Violence and Youth
Portrayals of women as victims and minorities as aggressive lead more violence
Viewing TV programming and commercials affects our concept of reality.

20. The End