1. Retailing
Chapter 15

2. Retailing Definition Facts Types of Utility
Employs 25 million people (11.6% of US employment)
$4 trillion annually (40% of GDP)
Types of Utility
Time
Place
Possession
Form

3. Retailing Classifications
Form of Ownership
Independent Retailer
Corporate Chain
Franchises

4. Retailing Classifications
Level of Service
Self-service
New checkout lanes
Limited Service
Wal-mart
Full-service
Nordstrom
Merchandise Line
Depth of Line
Limited-line stores
Single-line stores
Breadth of Line
General merchandise stores
Scrambled Merchandising
Hypermarket
Intertype competition

5. Other Retail Classifications
Department stores
Buyers
Specialty stores
Supermarkets
Drugstores
Convenience stores
Discount stores
Supercenters
Category killers
Source:

6. Source: http://alloveralbany.com
Nonstore Retailing
Automatic vending
Direct retailing
Direct marketing
Telemarketing
Direct Mail
Catalogs and mail order
Electronic retailing
Online retailing
Television Home Shopping
AV: 1.8 million soda machines. Maintenance and operating costs are high, so prices are higher
DMC: Cheaper to retain catalogs. Traditional retailers & internet retailers adding catalogs
THS: Increasingly more interaction, 24-hour access
OR: 24 hour access; comparison shopping; privacy & variety. Comparison shopping causes them to leave
TM: More efficient, but legislation against it
DS: Personal, demonstrations to homes and offices. Avon
Source:

7. Retail Positioning Matrix
Product
Breadth
Wal-mart
Bloomingdale’s
Just for Feet
Tiffany’s
Broad
Narrow
Low
High
Value Added

8. Retailing Mix Pricing Markdown Everyday Low Pricing
Everyday Fair Pricing
Shrinkage
Off-price Retailing
Warehouse club
Outlet store
Single-price

9. Source: http://www.forbes.com
Retailing Mix
Store Location
Central business district
Regional shopping centers
Community shopping center
Strip location
Power center
Source:

10. Source: http://www.shop-eat-surf.com
Retailing Mix
Atmospherics
Employee type and density
Merchandise type and density
Fixture type and density
Sound
Odors
Visuals
Source:

11. Nature of Retailing
The Wheel of Retailing
Retail Life Cycle

12. The Future of Retailing
Multichannel Retailing
Smart Cards
M-commerce
Changing preferences
Precision shopping
Cobranding
Source: