1. Using Intelligent Content to Maximize Re-Use and Savings
Innovative Strategy for Creating & Maintaining 2850 Different Manuals in 40 Languages
Using Intelligent Content to Maximize Re-Use and Savings
Matthias Gutknecht, STAR AG Carsten Auf dem Kampe, Vaillant GmbH

2. Vaillant Documentation 2010
Globalization Challenges
Vaillant Documentation 2010

3. Vaillant Group HQ in Germany (Remscheid)
Vaillant is an international market leader in the field of heating and ventilation technology
Presesence in >75 countries >20 sales & distribution companies; >25 importers in Europe, Africa, AsiaPac
Revenue 2013: 2,3 Bill. € and > 12‘000 employees
Number of target languages: 40
8 brands

4. Vaillant Info Management Goals 2010
Time reduction
Reduction of processing time
Reduction of correction effort
Cost reduction
Reduction of editorial costs
Reduction of translation costs
Reduction of manual workflow time
Avoidance of redundancies
Quality improvement
Use of released terminology
Improved documentation (incl. new systems documentation)

5. Vaillant System Complexity
Pump
PWT
SWT
VUV
ÜSV SV
Part
Hydraulics
Elektronics
Heat Cell
Frame
Assembly
Many possible
combinations
Vaillant
Brands
SD Brand Group DD
Structure
Heater 1-n
Storage 1-n
Control Unit 1-n
Accessories 1-n
Collector 1-n
Function
Handling
Systems 1-n
Heater 1
Storage 1
Control Unit 1
Accessory 1
Collector 1
System
Docu-Component
PLI
Training
Installation Instruction
User Manual
Systems Manual
Service Manual
Docu-Module GW
SD/ HSD PT V
AWB
Bulex DD
Brand/ Language

6. Making Content Intelligent
Mastering the Challenges with an Intelligent Content Approach
Making Content Intelligent

7. Information Focus Multimedial Usage Purpose
Document Focus
Information Focus
Purpose
Structure
Function
Handling
Multimedial
Usage
Document focus replaced by information focus with reusable information modules

8. Timeline for Introduction
Introduction of new Technical Info Management
Decision
Supplier choice
Kick-off with STAR
Installation Termstar
First finished manuals
Go live Webterm (online terminology process)
Proof of Concept
Translation workflow
Introduction second site
Webcheck (correction workflow)
WebTerm connection for Group
GRIPS cockpit (editorial workflow)
Process automation for translation
System- Complexity
Cost
Time
Quality
workflow Standardisation
Editorial -system
Workflow Management
Author Assistance
Terminology Database
Translation Memory
40-50%
All main components of system-architecture are implemented and in use
Additional system and workflow optimisation in work

9. Proof of Concept: Intelligent Content Solution
Proof of Concept Intelligent Content Solution (STAR GRIPS) with comparison to As-Is situation (InDesign)
Project duration 5 months
250 user and installation manuals, 30 languages, 7 devices
Goal: Proof that 55% cost reduction over 4 years is achievable
Result: Achieved 45% cost reduction in 5 months

10. Vaillant Intelligent content Solution
Highly Modular Intelligent Content Solution
Vaillant Intelligent content Solution

11. Intelligent Productcentric Content
Products / Objects
Reuse of product components drives reuse of information modules
Product
Standardized information modules
Hydraulics
Electronics
Heat Cell
Control SW
Menus
Dialogs
Functions
Languages
Motor
Arabic
Info Types
English
German
Images
Behavior
Heatings
Instructions
Descriptions
Program Texts
Gas …
Heatpumps
geoTHERM
ecoTEC plus
Control Units
atmoTEC
calorMATIC 630
calorMATIC 470
Variants

12. Standardization of Content
Example ON/OFF controls
110 manuals
all brands
18 languages
95% content standardiza- tion between brands & countries

13. Intelligent Content Solution

14. Benefits of Intelligent Content Solution
Vaillant Results

15. Re-use: Leverage of Source Content
Source content re-use average: ~19 times
Leverage factor is increasing with each project
Source Leverage

16. Cost Reduction: Translation I
76% translation cost reduction
Gas Heater
1 manual
1 translation
59% New Target Language: standardization (internal repetitions); automatic publishing; text free illustrations, etc.
24% Existing Target Language

17. Cost Reduction: Translation II
- 56% cost for translation
Solar Collector
66 manuals
- XX.XXX €

18. Cost Reduction: Project I
XXX.XXX € Cost Savings
240 manuals
29 languages

19. Cost Reduction: Project II
- XXX.XXX €
- 80% cost for add. country
Different System Components
8 manuals
21 countries
Multi Sensor System

20. Cost Reduction: Rework
- 80% cost for re-work project
per manual

21. Mastering Globlization Challenges with Intelligent Content
Summary

22. Major Benefits Time reduction Cost reduction Quality improvement
~8 weeks reduced time per project (faster TTM)
Less review efforts due to reuse of reviewed info
Cost reduction
Up to 76% for translations
Up to 80% for rework/updates
>50% for entire project
Manage double doc volume with lower budget
Quality improvement
Standardized consistent terminology
Improved standardized documentation
Payback in less than 2 years