1. Understand the requirements of a brief
To understand the requirements of a brief, you need to ask the following questions:
WHO is the intended target audience for the product?
WHY is the product being produced? Look at the brief and ask yourself, “What does this product have to do?” (educate, inform, entertain, provide a service)
WHAT will the product be?
WHERE will it will be seen (the platform)?
Once you have identified these you can start generating ideas for a product.
DRAFT
Teacher notes: PS5
There is opportunity here for links to the practical units. The brief, pitch and planning could all correlate with the practical production(s) in Units 3, 4, 5, 6, 7.
Teachers could amend these slides accordingly to make the links more explicit.
Make sure you provide your learners with a very clear, detailed client brief to work from for their assignment.
Provide lots of examples of real client briefs during the class activities.
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2. DRAFT Communicating ideas Verbal Written Discussions Meetings
Thought shower
Blue sky thinking
Focus groups
Interviews
Identify which of these would be most useful to use to formulate your ideas.
Written
Plot outline
Brief synopsis
Informal proposal
Summary of ideas
Annotations
SWOT analysis
Identify which of these would be most appropriate for you to use.
DRAFT
Teacher notes: PS6
Video/sound recordings will need to be used to evidence learners verbal communication of ideas.
Assist learners with setting up appropriate meetings/focus groups. Remind learners to ensure they get the corresponding target audience to participate in such discussions/interviews.
Clips from TV programmes like The Apprentice or Junior Apprentice would be good to use here as they show a range of communication methods being used to formulate ideas.
You will need to provide illustrative examples of written methods.
Learners could work in pairs/small groups to look at an example and report back on how the idea is being communicated.
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