1. 8.Focus on influence of social forces 9.Rewards and punishments
7.Free association
8.Focus on influence of social forces
9.Rewards and punishments
10.People spend their lives trying to dominate and control others to avoid feelings
Vocabulary-
1.Archetypes
2.Self-actualization
3.Ideal self
4.Superego, ID, Ego
5.Persona
6.Modeling
On your own sheet of paper...# 1-10 and answer the theorist’s name with the element of personality
You may use your notes!
Freud Bandura
Maslow Horney & Adler
Rogers Jung

2. There are 8 more days left of this class
Did you turn in “Good Will Hunting” paper?
All late work is due today by 3 pm
Kid Day is NEXT Tuesday-permission slips are a MUST-just bring them anytime and put in the basket (Ages 1-5)

3. Can I interest you?
Pianos for everyone

5. Conditioning-it’s how we learn
“Shampoo is the best, no conditioner is better”

6. Classical Conditioning-PAVLOV AND WATSON
(stupid pet tricks)
What is it?
Process where subject forms association between 2 unconnected stimuli.
Discovery: Pavlov when he began ringing a bell at the same time he showed his dog food.
How it works:
1. UNCONDITIONED STIMULUS (UCS)
2. Salvation-UNCONDITIONED RESPONSE (UCR)
he slobbered when he saw the food BEFORE
the bell was introduced.
3. Bell-CONDITIONED STIMULUS (CS)
4. Salivation to the sound of the bell
CONDITIONED RESPONSE (CR)
NOTE- no new behaviors are learned in the classical conditioning process
He'll do anything for a bell
Video…

7. How Can This Be Used in Real Life?
John Watson demonstrated how the classical conditioning process could be used to create phobias.
Little Albert

8. Operant Conditioning-Skinner
(positive and negative reinforcements)
What is it? Process where a subject learns NEW behaviors as a result of consequences in the environment
Discovery: Skinner-most human behavior was learned from our experiences.
1. Behaviors that led to pleasant consequences would be repeated
2. Behaviors followed by unpleasant consequences would most likely stop.
How it works:
Parents are praising or scolding their children as a consequence of the children’s actions.
Positive and Negative Reinforcements
Things that increase a behavior when they OCCUR is a POSITIVE (R+)
Things that increase a behavior when they are REMOVED is a NEGATIVE (R-)
Sometimes that number of times can also make a difference: Interval, ratio, fixed, variable
How many of you?
Simpsons

10. What is it…positive or negative?
Cleaning your room so that you can use the car for the evening
Being nice to your little brother so your parents will buy you a desired present
Buying new clothes so that your friends will stop making fun of your fashion sense
Building a fire in the fireplace so that you can be “warm and fuzzy”
Helping a friend because it makes you feel good

11. Types of Reinforcements
Variable Ratio-responses reinforced after an unpredictable number of responses. SLOT MACHINE, Fly-fishing: casting and reeling back several times before catching a fish
Fixed Ratio-responses reinforced only after a specific number of responses STARBUCKS BUY 5 GET ONE FREE, Frequent flyer program
Variable Interval-occur when a response is rewarded after an unpredictable amount of time has passed; Random drug testing
Fixed Interval-response is rewared only after a specified amount of time A PAYCHECK

12. Let’s practice
Individuals collect bottles, cans, and other recyclables get payment for a specific amount of these items
Supervisor who praises her workers on irregular intervals
Buying lottery tickets
Looking at your watch during a lecture until end of a lecture
Carpet cleaner who takes a break only after having cleaned three rooms
A strawberry picker receives $1 for after filling 12 small boxes

13. Social Learning Bandura-Behavorial theory
Understanding by watching those around you

14. Cognitive Learning Rogers Thinking it through
Process consequences and repercussions, Learning from the mistakes of others, make a conscious decision not to go down that road

15. Recap Classical-learning by association
Operant-learning through reinforcement
Social-by observing and imitating
Cognitive-through mental processing

16. Now it’s your turn Classical or Operant?
Every time someone flushes a toilet in the apartment building, the shower becomes very hot and causes the person to jump back. Over time, the person begins to jump back automatically after hearing the flush, before the water temperature changes.

17. Answer #1
This example is classical conditioning because jumping away from hot water is an automatic response.
The hot water is the US
The jumping back is the UR
The toilet flush is the CS
The jumping back to the flush alone is the CR

18. Now it’s your turn
Your father gives you a credit card at the end of your first year in college because you did so well. As a result, your grades continue to get better in your second year.

19. Answer #2
This example is operant conditioning because school performance is a voluntary behavior.
The credit card is a positive reinforcement because it is given and it increases the behavior.

20. Now it’s your turn
Your car has a red, flashing light that blinks annoyingly if you start the car without buckling the seat belt. You become less likely to start the car without buckling the seat belt.

21. Answer #3
This example is operant conditioning because buckling a seat belt is voluntary.
The flashing light is a negative punishment.
The behavior of not buckling the seat belt decreases.