1. What to learn from the Nordic Ecolabel Workshop – EUEB 18 June 2014 Lisbeth Engel Hansen

2. Content Scope/framework for the presentation
Experience related to Criteria Development
Experience related to Marketing

3. Scope/framework ”Personal views” from me
Reflections both related to ”the rules” and MS
Not an official position from Denmark
Not an official position from the Nordic Ecolabel
There has, however, been an internal brainstorming on relevant areas

4. Criteria Development Prioritisation based on RPS
Relevance (size of environmental problem)
Potential (for environmental improvement due to products with different environmental performance)
S = Dirigibilty (is ecolabelling able to solve the problem? (E.g. focus for criteria, licence holders possibilities for change, market potential)

5. Criteria Development (2)
Chemical criteria – a hierarchy
Chemical products: Ban of selected classifications and effects (similar to the Regulation – including suspected endocrine disruptors). Zero limit for added substances, 100 ppm limit for impurities.
Other products: Similar demands for chemical products used in the final manufacturing stage (e.g. paint, glue)
Ban on selected/specific substances in earlier manufacturing stages (e.g. plasticizers, flame retardants). Dependance on ”S”

6. Criteria Development (3)
Vision: Fewer and more ”simple” criteria
Environmental level still high
The concept has to be elucidated
More than 5 criteria

7. Criteria Development (4)
Flexible adaption where necessary
Changes decided upon by the Nordic Ecolabelling Board
Competent Bodies have a mandate for minor adjustments – information to Board
In both cases: Assessment of the overall environmental benefit

8. Criteria Development (5)
Wishes for a new regulation
A ”real” possibility for a shortened procedure
Prolongations based on an assessment of the environmental level – including a possibility for minor changes
More than one year overlap

9. Marketing Network for private procurement Benefits:
Visibility of efforts
Creating a ”pull” together
Networking
Demands:
Environmental policy – public
Increase in rate of ecolabelled purchases – reporting
Adherence to UN Global Compact

10. Marketing (2) Assistance in Public Procurement Dedicated staff
Exploration of new possibilities
”Cleaning” of criteria document
Participation in networks

11. Marketing (3) Access to information Website Areas for improvement:
Information on specific shops
App?

12. Questions or comments?