1. Invincible City Fredric Byarm Green, Light Industry
Regional Food Hub and Urban Farm Presentation

2. HEROIC MEASURES TO CHANGE THE CITY OF CAMDEN, NJ
Over $60 million in project
Financing
over 21 projects
leveraged over $1 billion
in private investments

6. Progress vs Disenfranchisement

7. THE MISSING MIDDLE unemployment rate 24.4%
37% live below the poverty line
Food insecurity 25% of households. (20,000ppl)
Medium household income $25,000
Rental Burden 41.5%

8. Ground Zero: Food Insecurity

9. GREEN, LIGHT INDUSTRIAL JOBS REGIONAL FOOD SYSTEM & URBAN FARM
SOLUTION:
CREATING 250+ JOBS IN 3-5 YEARS
$25M in DEVELOPMENT
$21M GROSS REVENUES 2024
GREEN, LIGHT INDUSTRIAL JOBS
REGIONAL FOOD SYSTEM & URBAN FARM

10. Harvesting Opportunity: The Power of Regional Food System Investments to Transform Communities
Investments in local and regional food and agriculture combat structural inequities—within both the food system and society at large.
Federal Reserve Bank and the Board of Governors of the Federal Reserve System

11. Top Recommendation
Work with alternative models of grocery stores to locate in Camden City at prime or transit-accessible spots.
The Delaware Valley Regional Planning- 2015

12. Sustainability/ Sales Channels
Farmers’ Markets
Community Market
Food CupBoard Orgs
Community Service
Paris Produce Sales
Institutional Sales
Hospitality Sales
Common Market contract
Restaurant and Café operations

13. Enough Fruits and Vegetables for the Entire Promise Neighborhood (14,500 people)
YES
Six acres of greenhouse space
20 growers $14.00 per hour
Revenue Projections $5,000,000 yrly
Development Cost $7,000,000

14. Cultivating Camden Market Opportunity of $155M to $258M annually
Anchor Institution Market $2M annually
Delaware Valley Regional Planning Commission

15. WHY CAMDEN ?
Camden is within a two hours drive can serve the following Food Deserts
Kensington, Pa Newark, NJ
North Philadelphia, Pa Perth Amboy, NJ
Norristown, Pa The Oranges
Chester, Pa Trenton, NJ
Wilmington, DE Atlantic City, NJ
Dover, DE Pleasantville, NJ
Vineland, NJ
Bridgeton, NJ

16. Expand the Virtual Supermarket program Recommendation of the DVRPB- Cultivating Camden Report- 2015
Grocery Smartphone App
Ordering food over the phone
Customer can choice delivery location
Customer can use SNAP and WIC benefits
Customer can take health screening test
Customer incentivized to purchase healthy food items, healthy activities

17. Approximately $1,000,000.00 annually
ICF first and “only”
Urban Farm in the State of NJ certified to receive WIC dollars
Able to source crops from other Urban Farmers and Community Gardens and offer the to WIC receipts

18. ICF Combined Financial Projections
Revenue
Total Outflows
Year 1
$12,415,559
$21,772,247
Sales for wholesale food hub
Year 2
$14,111,121
$13,195,308
With about $2.4 million in annual sales, a food hub would begin to earn sufficient revenue to provide longer-term viability
Year 3
$16,032,964
$14,431,992
Year 4
$24,849,572
$15,524,737
Year 5
$22,414,155
$16,044,226
Food hub expenses
to retain 25 percent of sales revenue to cover operations, a food hub would need to obtain about $1.72 million

19. Overview of Social Return on Investment
Five Year Return on Seed Funding
Blight Reduction
$5.28m
Improved Social Services
$744k
Health Outcomes
$1.51b
Environmental Benefit
$25k+
Poverty Reduction
$16.2m
Community Investment
$5.94m
For every dollar spent, there is a $74.67 social return on investment