1. The Business Intelligence Model Canvas
When
When does it happen?
Date
Time
Time Zone
Period
Timeline: Milestones
How
How does it happen?
How do we know it happened?
Activity, Process, Event
Effect, Outcome
Transaction Type
Transaction # [Degenerate Dimension]
Step #
[Event Type: Discrete, Evolving, or Recurring]
Who
Who does what? How do we organize them?
How do they change?
Customer: Business, Consumer, Segment
Employee
Supplier
Partner
Third Party
How Many
How many/much is involved?
Revenues
Costs
Quantities, Balances
Activity Counts
[Fact Type: Fully Additive, Semi-Additive, Non-Additive]
Where
Where does it happen?
Location,
Branch, Store, Facility, Channel
URL
Map: Start, Previous, Current, Next, Last
What
What is involved/used? How are they organised?
Value Proposition
Product
Service
Resource
Why
Why does it happen? Can it be different? If so, why?
Cause, Reason
Promotion, Deal
Key Activities
Customer Segments
Key Activities
Channels
Revenue Streams
Channels
Key Partnerships
Cost Structures
Customer Relationships
Key Resources
Revenue Streams
Cost Structures
Value Propositions
Key Resources
Customer Relationships
Channels
Key Resources

2. The Business Intelligence Model Canvas
When
When does it happen?
Date
Time
Time Zone
Period
Timeline: Milestones
How
How does it happen?
How do we know it happened?
Activity, Process, Event
Effect, Outcome
Transaction Type
Transaction # [Degenerate Dimension]
Step #
[Event Type: Discrete, Evolving, or Recurring]
Who
Who does what? How do we organize them?
How do they change?
Customer: Business, Consumer, Segment
Employee
Supplier
Partner
Third Party
How Many
How many/much is involved?
Revenues
Costs
Quantities, Balances
Activity Counts
[Fact Type: Fully Additive, Semi-Additive, Non-Additive]
Where
Where does it happen?
Location,
Branch, Store, Facility, Channel
URL
Map: Start, Previous, Current, Next, Last
What
What is involved/used? How are they organised?
Value Proposition
Product
Service
Resource
Why
Why does it happen? Can it be different? If so, why?
Cause, Reason
Promotion, Deal