1. Chapter 6 Strategy Analysis & Choice
Strategic Management: Concepts & Cases
13th Edition
Fred David
Copyright © 2011 Pearson Education, Inc.
Publishing as Prentice Hall

2. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

3. Strategy Analysis & Choice
Subjective decisions based on objective information
Generating alternative strategies
Selecting strategies to pursue
Best alternative course of action to achieve mission & objectives
Derived from vision, mission, objectives, external audit, and internal audit
Copyright © 2011 Pearson Education, Inc.
Publishing as Prentice Hall

4. Strategy Analysis & Choice
Generating Alternatives –
Participation in generating alternative strategies should be as broad as possible
Copyright © 2011 Pearson Education, Inc.
Publishing as Prentice Hall

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