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Consistency During Search Without Stagnation
Jaime Teevan Microsoft Research
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Log analysis that shows people click on old and new results when returning to result pages. (27% of repeat searches click on new results!)
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26% of time repeat searches at different rank.
94 seconds to re-click v. 192 seconds to re-click.
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“Pick a card, any card.”
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Case 1 Case 2 Case 3 Case 4 Case 5 Case 6
Abracadabra! Case 1 Case 2 Case 3 Case 4 Case 5 Case 6
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Your Card is GONE!
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People Forget a Lot
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Change Blindness
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Change Blindness
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We still need magic!
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Memory a Function of Rank
Last result clicked more likely to be remembered (12%)
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Remembered Results Ranked High
Anecdote: include in search for Red Sox Suggests the actual result list a person saw before might not look exactly like they remember it.
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Intelligent Merging Supports Re-Finding and New-Finding
Intelligent merging better than other mergings Almost as good as using the original list New-finding Knowledge re-use can help No difference between new list and Intelligent
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Jaime Teevan teevan@microsoft.com Microsoft Research
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