1. Yammer: a path to business value
1/1/2019 9:23 PM
BRK2167
Yammer: a path to business value
Amy Dolzine and Greg Nemeth
Ernst & Young LLP
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. “Failing to plan is planning to fail.” — Alan Lakein
1/1/2019 9:23 PM
“Failing to plan is planning to fail.” — Alan Lakein
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. 1/1/2019 9:23 PM
Amy Dolzine Microsoft MVP and Global Knowledge Awareness Advisor Ernst & Young LLP Cleveland,
Greg Nemeth
Global Knowledge Platforms Director Ernst & Young LLP Cleveland, Ohio
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Collaboration. Is it the new innovation?
1/1/2019 9:23 PM
Collaboration. Is it the new innovation?
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. 1/1/2019 9:23 PM
26 Jan 10:30 p.m. Hello! I suggest you who is the editor of “Food Focus” which is excellent and receives regular praise. Insights are highly valued by my client Acme, Inc.
This really happened …
26 Jan 10:05 p.m. Hi! I will send through the relevant Aus/NZ credentials directly to you. A key person you might want to include in Sydney who has food, agra and grain experience.
25 Jan 2:30 p.m.
We are working on a proposal for a food and agra major. What are our creds on food commodity trading organizations?
26 Jan 6:05 p.m.
We have strong global creds with a number of agribiz traders including the audit of x, y, and z. We won an engagement with abc,. Key contacts at EY in the in Oceania in GSA/Netherlands
25 Jan 5:30 p.m.
The US FAAS commodity markets team has some qualifications for working in food and commodities. What type of work would you be doing? We also have performance improvement in the US, Australia and NZ.
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. And this happens too… Embedded into our document displays
Thanks, I used it in this for something completely different and it was perfect!
Thanks, this was really helpful!
Embedded into our document displays
Have you thought about including a, b or c?
Thanks, this was really helpful!

7. About EY Organization of member firms operating in 150 countries
Microsoft 2016
1/1/2019 9:23 PM
About EY
Organization of member firms operating in 150 countries
Audit, tax, transaction and advisory services
Wide, diverse business units and offerings
Constantly growing and evolving
Knowledge is a key differentiator with EY’s Vision 2020 strategy.
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Current state of social collaboration at EY
1/1/2019 9:23 PM
Current state of social collaboration at EY
160,000+
15,000+
messages per month
connected people
28%
61%
65%
84%
85%
Fully integrated in our enterprise knowledge platform
monthly actively engaged
of messages contribute to a conversation
of senior-level client servers have an account
identified the content they locate via Yammer as valuable
felt the content was easy to find
4,000
new members per month
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Pro tip: Measure value simply70
“thank you” times a day
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. What are the keys to success?
1/1/2019 9:23 PM
What are the keys to success?
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Keys to sustained success
1/1/2019 9:23 PM
Keys to sustained success
Know your organization
Factor in key aspects of culture, organization and people
Be intentional with your strategy and define success
Strategy focused on outcomes
Drive adoption, engagement and value
Use three levers to your advantage
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. 1. Know your organization
1/1/2019 9:23 PM
1. Know your organization
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. 1. Know your organization
1/1/2019 9:23 PM
1. Know your organization
Terms of use
Data purging
Moderation
Recognize key aspects
of your organization,
including profile, culture
and people
Critical factors
Client confidentiality
Brand and reputation
Information security
Data privacy
Automated monitoring
Access management
Auditing
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. 2. Be intentional with your strategy …
1/1/2019 9:23 PM
2. Be intentional with your strategy …
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. 2. Be intentional with your social strategy ...
1/1/2019 9:23 PM
2. Be intentional with your social strategy ...
Use cases
Leader engagement
Resourcing for engagements
Awareness across lines of business
Personal brand building
Quick collaboration
Onboarding
Expertise location
Informal team communications
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. … by focusing on outcomes,
1/1/2019 9:23 PM
… by focusing on outcomes,
Use cases
Outcomes
Leader engagement
Resourcing for engagements
Awareness across lines of business
Personal brand building
Increase competitiveness
Quick collaboration
Onboarding
Expertise location
Informal team communications
Create high-performing teams
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. … being ready for new use cases
1/1/2019 9:23 PM
… being ready for new use cases
Use cases
New use cases
Leader engagement
Resourcing for engagements
Awareness across lines of business
Personal brand building
Tech support
Quick collaboration
Onboarding
Expertise location
Informal team communications
Events
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. … and define success 1/1/2019 9:23 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. This is what success looks like …
1/1/2019 9:23 PM
26 Jan 10:30 p.m. Hello! I suggest you who is the editor of “Food Focus” which is excellent and receives regular praise. Insights are highly valued by my client Acme, Inc.
This is what success looks like …
26 Jan 10:05 p.m. Hi! I will send through the relevant Aus/NZ credentials directly to you. A key person you might want to include in Sydney who has food, agra and grain experience.
25 Jan 2:30 p.m.
We are working on a proposal for a food and agra major. What are our creds on food commodity trading organizations?
26 Jan 6:05 p.m.
We have strong global creds with a number of agribiz traders including the audit of x, y, and z. We won an engagement with abc,. Key contacts at EY in the in Oceania in GSA/Netherlands
25 Jan 5:30 p.m.
The US FAAS commodity markets team has some qualifications for working in food and commodities. What type of work would you be doing? We also have performance improvement in the US, Australia and NZ.
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. 6 use cases … Personal brand building Leader engagement
1/1/2019 9:23 PM
Personal brand building
6 use cases …
Quick collaboration
Leader engagement
Expertise location
Resourcing for engagements
Awareness across service lines
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. 3. Drive adoption, engagement and value
1/1/2019 9:23 PM
3. Drive adoption, engagement and value
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. 3. Key levers of adoption, engagement and business value
1/1/2019 9:23 PM
3. Key levers of adoption, engagement and business value i.
Clarity of purpose
ii.
High-quality community management
iii.
Deep integration with the way people work
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. i. Clarity of purpose Strategic Expedient Visible Organic Vital
1/1/2019 9:23 PM
i. Clarity of purpose
Consider this approach to group management.
Endorsed groups
Strategic
Visible
Vital
Tactical groups
Expedient
Organic
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. ii. High-quality community management
1/1/2019 9:23 PM
ii. High-quality community management
Key success factors:
Authenticity
Training
Mentoring
Accountability
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. iii. Deep integration with the way people work
1/1/2019 9:23 PM
iii. Deep integration with the way people work
1. Embedded conversations and topics
2. Use at events
3. Integrated in the way we serve internal clients
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

26. Embedded conversations
1/1/2019 9:23 PM
Embedded conversations
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

27. 1/1/2019 9:23 PM
... and #Topic tags
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

28. 1,192 ~8,000 1,038 46 Use at events 45% Event demographics Activity
1/1/2019 9:23 PM
Use at events
Event demographics
Activity
1,038
1,192
~8,000
people
users voted in the poll of which of the seven team videos was the best. 46
posts by 652 users who posted 1,079 images and 47 videos containing the #eventhashtag
cities in the Americas in 4 countries
Overall posts
45%
new users joined the network at a rate 45% higher than a typical day
The number of posts on the day of the event that used the event tag were 180% higher than a typical day’s posts.
+180%
4 out of 5 of the people who posted that day had not posted in Yammer in the past 6 months.*
Overall posts (including, but not exclusive to, the event posts) went up over 300% as compared with a typical day.
+300%
After the event, 3 out of 5 continued to post in Yammer.
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

29. Market sector use cases
1/1/2019 9:23 PM
Market sector use cases
Strategic intent
Use of public and private groups
Leadership engagement
Integration and alignment
Community management
Promote self-service
Use cases
Encourage innovation
Share competitive intelligence
Communicate new activities
Identify and celebrate expertise
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

30. Keys to sustained success
1/1/2019 9:23 PM
Keys to sustained success
Know your organization
Factor in key aspects of culture, organization and people
Be intentional with your strategy and define success
Strategy focused on outcomes
Drive adoption, engagement and value
Use three levers to your advantage
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

31. Questions

32. Please evaluate this session
Tech Ready 15
1/1/2019
Please evaluate this session
From your
Please expand notes window at bottom of slide and read. Then Delete this text box.
PC or tablet: visit MyIgnite
Phone: download and use the Microsoft Ignite mobile app
Your input is important!
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

33. Yammer: a path to business value
Date published: September 2017
For further information, please contact:
Amy Dolzine, EY Knowledge
Produced by Global Markets – EY Knowledge

34. EY | Assurance | Tax | Transactions | Advisory
About EY
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.
© 2017 EYGM Limited
All Rights Reserved.
ED None
This material has been prepared for general informational purposes
only and is not intended to be relied upon as accounting, tax, or other
professional advice. Please refer to your advisors for specific advice.
ey.com/knowledge

35. 1/1/2019 9:23 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.