1. You are the marketing director for a business that produces a luxury ice-cream called ‘pure silk’. Your managing director has tasked you with designing a strategy for where and how you will sell this product. It comes in 3 different flavours: Strawberry, Belgian Chocolate and Salted Caramel.
Where in the country will you sell this product and why?
How will you get retailers/wholesalers to sell your product and why?
What distribution channel will you use and why?
Why is it important that you get this element of the marketing mix correct?